Welcome to MarComBlog.
What is MarCom? It is the new focus of many PR practitioners. In a time when clients want results - fast - Marcom is gaining a following. New is a relative term. PR is a young discipline. “MarCom” is often written many ways, as in: marcom, Marcom, MARCOM and MarCom. It will probably vary throughout the blog.
Examples of early Marcom activity
Marcom began gaining coverts in the mid-80’s. (See Australia’s Marcom Projects Pty Ltd.) Interest increased in the mid-90’s. (See Doc Searls.) Just as with PR firms, you’ll find that Marcom companies come in all sizes and offering a variety of services. No two are the same.
Sampling of Companies Defining Themselves as MarCom
From the small to the giants
- Cossette Communication Group Inc., Montreal
- California interactive “e-marcom”, Irvine, CA
- Marcom Group, Farifax, VA (Founded: 1995)
- Marcom Projects Ltd., Australia/New Zealand (Founded: 1983)
- Marketing Magazine’s List of Top Canadian Marketing Companies
Marcom Defined
PR strategies often require months, or longer, to adequately develop the relationships and tactics necessary to provide a client with a strong foundation.
Today, the bottom line - results (sales) - tends to discourage businesses/organizations from investing in the long term development required to establish an effective public relations presence.
So, enter ‘Marcom’:
marketing communications marketing: the function of promoting, selling or distributing a product or service media: members or tools for disseminating the news; unbiased third parties (press representatives) media coverage: mention in the media of a company, its products or services media policy: organizational directive as to how company representatives will communicate with the media media relations: the function of gaining positive media attention and coverage mind share: amount of thinking an individual or group does about a particular product, service or company news conference: a scheduled presentation to a group of media representatives news feed: electronically transmitted broadcast information noise: confusion caused by too many messages trying to be delivered at one time
www.aboutpr.com/main_pages/pr_glossary.htmor …
Short for marketing communications. Marcom includes advertising, public relations, web development, signage, point-of-purchase, packaging, print collateral, direct mail, identity- anything that serves as a vehicle for brand and marketing messages.
www.brandsequence.com/glossary.html
Definitions from Google.com ..::.. define:marcom.
And, this one from WhatIs.com
Marcom (sometimes spelled “marcomm”) is an abbreviation for “marketing communications.” Marcom is targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet. A marketing communications campaign may use a single approach, but more frequently combines several.
