Comments on: La comunicación en momentos de crisis http://www.marcomblog.com/2004/12/05/la-comunicacion-en-momentos-de-crisis/ Marcom - Marketing Communications :: PR/Marcom Pros Mentoring Students Tue, 06 Jan 2009 04:03:20 +0000 http://wordpress.org/?v=2.3.2 By: Octavio Isaac Rojas Orduña http://www.marcomblog.com/2004/12/05/la-comunicacion-en-momentos-de-crisis/#comment-84 Octavio Isaac Rojas Orduña Wed, 19 Jan 2005 22:18:49 +0000 http://www.marcomblog.com/2004/12/05/la-comunicacion-en-momentos-de-crisis/#comment-84 Dear Erica... Thanks for your comment. Feel free to contact me if you need further information. Best regards, Octavio Dear Erica…

Thanks for your comment.
Feel free to contact me if you need further information.

Best regards,

Octavio

]]> By: Erica http://www.marcomblog.com/2004/12/05/la-comunicacion-en-momentos-de-crisis/#comment-76 Erica Wed, 19 Jan 2005 00:03:50 +0000 http://www.marcomblog.com/2004/12/05/la-comunicacion-en-momentos-de-crisis/#comment-76 Mr. Octavio, This is such a great question to ask, �What happens when a company, still being a great multinational corporation, faces a crisis that mainly affects their image?� So many companies fail to consider the importance of managing their image! Companies which produce solid products underestimate the effect of an image crisis on their organization. Your reference to Andersen losing the confidence of the public as a result of the affiliation with Enron is a perfect example. In my limited experience as an intern, I have found that companies whose top priority is <i>not</i> public relations have no understanding of the importance of safeguarding the corporate image and the image of its products/services (even the advertising agency I worked for was afflicted with the same case). Your tips on how to form a crisis plan are extremely helpful; I am tasked with helping the department of Student Affairs develop a plan in the event of a crisis. If you don�t mind, I�m going to follow your detailed suggestions as a guideline for my project! Thank you so much for sharing your opinions! -Erica Mr. Octavio,

This is such a great question to ask, �What happens when a company, still being a great multinational corporation, faces a crisis that mainly affects their image?� So many companies fail to consider the importance of managing their image! Companies which produce solid products underestimate the effect of an image crisis on their organization.

Your reference to Andersen losing the confidence of the public as a result of the affiliation with Enron is a perfect example. In my limited experience as an intern, I have found that companies whose top priority is not public relations have no understanding of the importance of safeguarding the corporate image and the image of its products/services (even the advertising agency I worked for was afflicted with the same case).

Your tips on how to form a crisis plan are extremely helpful; I am tasked with helping the department of Student Affairs develop a plan in the event of a crisis. If you don�t mind, I�m going to follow your detailed suggestions as a guideline for my project!

Thank you so much for sharing your opinions!

-Erica

]]>