Love is the Killer App

Dee, read my comment (#5) under Dale’s post below, “Is Love at the Bottom of Better Marketing.” We’re definitely on the same page. I’ve lovecat-ed the book out to many friends and colleagues. Welcome to the team!

Hey Dee, thanks for joining us!
I followed the link to the book and read the first few pages. I do believe I am going to read it; mainly because it seems as though it will help me get started in my PR career.
There is one part that I particularly thought was important. It said that no matter where he went there was a common trend among professionals, and that was how to maintain thier professional value in a rapidly changing society.
That is something I worry about because even though this class is extremely relevant to our careers now; it will soon be old news, and how do we keep up? I don’t think I can take a class like this every year just to keep up my value as an employee. How do you keep up with everything? I guess I need to ask my professor the same question!

Hey Allison, you do exactly what you’re doing here–watching, listening, and then engaging in dialogue. You’d be surprised at just how forward-looking Robert is by integrating these practices into your curriculum down there. There are less than a handful of educational institutions (to my knowledge) that have attempted something like this, as well as a very minimal fraction of businesses who have grasped the vision and are incorporating “new” communications techniques. You’re right. It’s relevant today, but it will be relevant tomorrow too, because we’re just in the early adoption stage. Early adoption of what? It’s not just blogs or wikis or RSS, it’s communications and the conversation that ensues. It seems so easy, but try it (like you are) and it’s amazing at how your network, your horizon, your value expands. Ask any of the other contributors here and I’m sure they’ll concur. I learn more and more everyday through posting and engaging in dialogue than I ever did in the pre-engagmenet, old school comms world. There’s something to be said about the power of conversation–it helps to flesh out ideas, offers direction and new perspectives, it can motivate and inspire, and it can be the catalyst to acquiring new aptitudes. All of this equates to value maintenance.

Of course you can read books, attend workshops and resolve to acquire new skills, but I would argue that at the heart of it was an observation that led to a conversation. Keep it up. You guys are going to be well-positioned to add value in the workplace.

Dee thanks for the post. David Forstrom had a post talking about corporate love
afew days ago that sparked some interesting comments. The quote in your post
brings a new perspective to the corporate love topic though the part abou
offering wisdom freely and always being human. I think that the part about
always being human is especially powerful. Thanks again and welcome

Welcome, Dee. This network that Robert is assembling is a most innovative uses of blogs — seems like most of us contributors are running at over 20 years experience. That’s a bushel of experience for the students to pick from. It pays off for the contributor as well because the students are asking some terrific questions … some of which I can fall back on my experience and answer promptly while other questions sit me back and make me think through issues. So we’re all growing. The ‘corporate love’ thing is clearly hiting a sweetspot based on the number of emails I am getting from students and from bloggers all over the world. Pretty exciting stuff?