Check out this article gang. It appeared yesterday in the USC Annenberg School of Journalism blog.
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3/23/2005 in Marketing Communications by DeeRambeau
Check out this article gang. It appeared yesterday in the USC Annenberg School of Journalism blog.
MarcomBlog is a collaborative effort between sixteen terrific public relations and marketing professionals and students in Auburn University’s Department of Communication and Journalism.
Our purpose: To actively involve students in conversations with practitioners from around the world. Blogs offer a unique opportunity for students to converse with professionals they never would have met before. Why not harness the power of CMS to bring people together. Think of this as part mentoring exercise by our contributors and part incubator for future PR/Marcom professionals.
4/24/2008 in Job Placement
This morning I had an email from a discouraged university graduate who is having trouble landing her first job. She knows herself well enough to aim for an in-house position with a corporation’s public relations … Share This: email to others, bookmark to del.icio.us, etc.
3/3/2008 in Marketing
Hi, spring semester students. I’ve enjoyed seeing you all on Twitter and look forward to hearing more from you as the semester moves along. If you don’t already know it by now, I will tell … Share This: email to others, bookmark to del.icio.us, etc.
What are the aspects of relationships that can be measured? Positives and negatives? Good days versus the bad days? How can positives … Share This: email to others, bookmark to del.icio.us, etc.
12/9/2007 in Communication, Contributors, books
Public Relations is a growing industry, and this is made evident in, among other things, the growing number of students taking university and masters-level courses in the subject at colleges and business schools around … Share This: email to others, bookmark to del.icio.us, etc.
11/27/2007 in Marketing Communications
I recently wrote about this subject over at BlogRisk.com but I wanted to get a deeper perspective from the folks at MarCom Blog - specifically students of public relations and marketing/communications. There’s no debate - business blogs … Share This: email to others, bookmark to del.icio.us, etc.
8 comments
3/23/2005 at 12:58 pm
Claire
Citizen Media Editor…sounds like an interesting job and it will be interesting to see how it goes and what happens. It is a very multi-faceted job, that is for sure. It will definitely be a learning process. The various sites listed in the article will have to learn from each other.
3/23/2005 at 9:34 pm
Nicole
This seems like a terribly difficult job and one that you could really make as much out of it as you wanted. With no real protocol to follow and so much monitoring to be responsible for (monitoring of untrained citizens, nontheless), this doesn’t sound like the kind of job I would be interested in any time in the near future… =)
3/24/2005 at 1:27 am
Courtney Elizabeth
Everyone seems pretty laid back about the legality issues. If I were in that position, I might look a little bit closer before I just jumped in. Overall it’s a pretty sound idea that has definitely peaked my interest.
3/24/2005 at 10:56 am
Allison_p_c
I believe the idea to be great, but they are correct when asserting there are still problems in the system. It reminds me of discussions earlier in the semester about blogs having a code of ethics. I think this is a perfect example of the need for a code of ethics.
They could use the journalists code of ethics, but with citizen journalism it would difficult. Regular citizens are not exposed to this code and not made aware of the seriousness in which it is taken in the journalism world. Therefore, I think this is a perfectly good argument for adopting a code of ethics in blogging, if not for just organizational blogs.
There would still need to be some way that the code is made available to the commentor. They could always use the “click if you agree to the statment option,” but who actually reads that. That would definitely be another hurdle, but I think everyone is on the right track.
3/24/2005 at 9:11 pm
Helon
This is the first time I have heard anything about a citizen media editor. Thanks for bringing this to our attention! I think that it is a good idea for traditional news to embrace the art of blogging. Instead of trying to compete with citizens’ opinions and blogs they are teaming up with them.
I also think that the duties of a citizen media editor would be quite demanding. That person would have to make sure anything anyone wrote is not libelous and be responsible for other traditonal editing jobs. What I think might be so hard is that this person is responsible for information written by everyday people and not journalists so it might be hard to edit and overlook what is written without altering the meaning behind it. It will be interesting to see how it turns out.
3/25/2005 at 12:17 am
Robert
Thanks Dee.
I love it. With the advent of NowPublic and OurMedia I can see more and more local papers and TV stations adopting this as an ‘add-on’ to their online offerings.
It might well be one of the most frustrating jobs, but also the most rewarding. Think of the special issues the ombudsman faces at say, The New York Times. (Registration Required)
And, with the availability of so many affordable platforms (paid and opensource) I bet we’ll see this in even small local papers, too.
This is an interesting time to be alive, isn’t it.
3/27/2005 at 2:53 pm
Nicole
Are these things that everyone feels like are going to be widespread in the future? Most people I know don’t even know what a blog is - even though a lot of their friends are actually blogging for classes like Robert’s. Is the whole world really going to pick up on all this new technology? Maybe people thought this about television sets, too. It just seems a lot of these things are so far-fetched that only a very slim minority are going to find benefit from it.
3/27/2005 at 4:45 pm
Karen
Thanks for the post. I never heard of Citizen Media Editor, but it makes sense. With blogging becoming so widespread now, I feel it’s important for people to take advantage of it while it’s still new and fresh. However, I think the legal issues facing CME are serious. Having potential contributors agree to a disclaimer would be a must. I would feel it would be worth it to hire a lawyer to make sure CME would be protected legally.