April 2005

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Can I take a moment of your time to tell you about someone I am proud to know? He’s the son of my longtime business partner (Richard Blumberg). His son is Alex and Alex has a manifesto to share with you.

Of course, I watched him grow up from a bright and curious kid who once observed “wouldn’t it be great to be able to go off some place and take just the people you really like?” Only to discover on his own that his best friends would want to drag their other friends along, and there goes the party.

Now he’s 31 and a successful radio journalist (This American Life on public radio) and a teacher of journalism (Columbia University Graduate School of Journalism). He has done radio documentaries on, among other things, the U.S. Navy, people who do impersonations of their mothers, and teenage Steve Forbes supporters. His story on clinical medical ethicists won the Public Radio News Directors Incorporated (PRNDI) award for best radio documentary.

Read his Manifesto where he shares some insights that will catapult your career, whether in journalism, public relations or marcom.

I keep hearing murmurs that maybe marketers should take another look at using direct mail. (Snail mail, that is.) This idea was mentioned more than once during the DMA World conference in early April and I’ve heard it from a number of other marketing professionals as well.

I’d like to throw this idea out to the students and fellow MarcomBlog contributors. Given the obnoxious amount of spam out there and low e-mail click-through rates…is it possible direct mail will make a comeback?

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Some students participate at the Camp ASCCA Journal. They are learning about social media by creating videos and blogging.
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