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When PR and Blogs Collide

5/5/2005 in Marketing Communications, Public Relations by TaraSmith

Various publications in Portland, Oregon have recently chronicled the intriguing relationship between Nathaniel Clevenger, CEO of 3 Public Communications, and the Portland Development Commission. If you are so inclined, you can read the Oregonian article on it here.

More interesting, however, is the “debate” that has been raging for the past 24 hours on Portland Communique, a local blog. In my ever so humble opinion, this is an excellent example of how NOT to handle PR, particularly when dealing with bloggers.

Warning: There is a touch of inappropriate language in there, so I apologize in advance if it offends anyone.

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2 comments

5/6/2005 at 12:22 pm

Trackback from The One True b!X’s PORTLAND COMMUNIQUE - Beam's Protest And Potter's Intervention

5/8/2005 at 8:34 pm

Very interesting example, Tara. Thanks.
Yep, I agree. This is a perfect ‘worst practices’ example.

MarcomBlog is a collaborative effort between sixteen terrific public relations and marketing professionals and students in Auburn University’s Department of Communication and Journalism.

Our purpose: To actively involve students in conversations with practitioners from around the world. Blogs offer a unique opportunity for students to converse with professionals they never would have met before. Why not harness the power of CMS to bring people together. Think of this as part mentoring exercise by our contributors and part incubator for future PR/Marcom professionals.

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