Comments on: Complexity is Driving Us Mad http://www.marcomblog.com/2005/05/30/complexity-is-driving-us-mad/ Marcom - Marketing Communications :: PR/Marcom Pros Mentoring Students Thu, 20 Nov 2008 09:15:06 +0000 http://wordpress.org/?v=2.3.2 By: Makenzi http://www.marcomblog.com/2005/05/30/complexity-is-driving-us-mad/#comment-788 Makenzi Tue, 31 May 2005 19:56:03 +0000 http://www.marcomblog.com/2005/05/30/complexity-is-driving-us-mad/#comment-788 After reading your post, I recognize "change" as the underlying issue for the organization's problems. One of the fundamental truths that I have learned in college is that organizations must undergo modifications when key publics warrant in order to stay abreast in a competitive market. If an organization fails to recognize the need for strategic adjustments in the many facets of the business, it will loose ground quickly and competitors will capitalize on the organization's inefficiency. Even though the areas you addressed are complex, CEO's and upper management must embrace change. In my Public Relations Campaigns course, we are learning how invaluable research is to a PR professional. Your account proves the importance of thorough research. Without internal research, you would not have accurately pinpointed the organization's problems. Thanks for the post Makenzi After reading your post, I recognize “change” as the underlying issue for the organization’s problems. One of the fundamental truths that I have learned in college is that organizations must undergo modifications when key publics warrant in order to stay abreast in a competitive market. If an organization fails to recognize the need for strategic adjustments in the many facets of the business, it will loose ground quickly and competitors will capitalize on the organization’s inefficiency. Even though the areas you addressed are complex, CEO’s and upper management must embrace change.

In my Public Relations Campaigns course, we are learning how invaluable research is to a PR professional. Your account proves the importance of thorough research. Without internal research, you would not have accurately pinpointed the organization’s problems.

Thanks for the post

Makenzi

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