I am about to publish my first book on PR.
I am quite excited with the idea and wanted to share it with all of you.
Also, I believe it is a complete book that could help students from all over the world to better understand what PR is about and put hands on it asap.
It goes from how to write a press release to how to use videogames as PR Tools.
It stresses the necessity for the industry to clearly demonstrate the value of PR in front of other communications efforts.
Well, it is difficult to be brief with a 460+ book!
I will try to find an editor to publish it in English.
It would be a dream to present it in Auburn. What do you think?
Robert is endorsing it! And I am very proud that he does.
I have a microsite to promote it (in Spanish, sorry), where you could have a taste of it (soon!):
http://octaviorojas.en.eresmas.com/librorrppini.html
Would love to hear your thoughts!
