There are times when certain words just set me off into a rant.
One I particularly dislike is “fake blogs.”
Surely we can find a better term than “fake blogs� to describe those that are not traditional diaries. It seems so exclusionary, even snobby to imply that marketing blogs are fake. That would mean our direct mail is fake mail. Our TV commercials are fake TV. Our news releases are fake news. Some of these blog initiatives might be poorly done, but the rest should not be cast out with the bad.
I vented more fully at my personal blog.
The point, however, is that we as practitioners shoud be careful when we denigrate the profession in which we work. Not to say that we can’t have opinions and voice them when we see stuff going on that taints our profession, but I hope as marketers we never do anything that is fake.
2 comments
6/14/2005 at 1:32 pm
Megan
I’m glad to know that I am not the only person in the world that is set off by people’s language, and the way they just do not take into consideration how their language may effect other people. I find myself going the extra mile to make sure I am not about to even POSSIBLY offend someone, in both the working and social aspects of my life. I wish that others would do the same. Bottom line, no matter what kind of blog anyone has, I realize that they take time and attention. I admire and respect anyone who blogs!
~Megan
6/17/2005 at 2:48 pm
Makenzi
Why are certain ‘circles’ becoming so cynical and uppity? The term “Fake Blogs” seems so derogatory. We should be more conscientious of the language we use, especially mar/comm professionals, because the words we use will label us in the future.
Instead of focusing on poor or ‘unconventional’ marketing/pr initiatives of our colleagues and competitors, we should examine our own efforts, concentrating on transparency and generating a positive image for our clients.
This post is a terrific example of the power of words.