Wow, it’s hard to believe summer break is already over for you folks! Is it just me or does it seem like summer is getting shorter and shorter?
At any rate, in case you haven’t seen it, the Associated Press recently ran an interesting article titled “Sex Differences Matter on the Internet.” The piece recaps new research out of Glamorgan University Business School in Wales that suggests “it’s not just a Web site’s subject or function that determines whether it will draw more men or women. The appearance of the site also might play a subtle role.”
To highlight some of the results:
*Male subjects tended to assign higher ratings to pages designed by men, and females preferred sites made by women.
*Women seemed to like pages with more color in the background and typeface.
*Women also favored informal rather than posed pictures.
*Men responded better to dark colors and straight, horizontal lines across a page.
*They also were more pleased by a three-dimensional look and images of “self-propelling” rather than stationary objects.
You can read the full AP piece here. I also blogged about it a bit on Marqui’s World this morning.
