She announced publicly today that her wedding with rocker frontman, Pete Doherty of the band ‘Babyshambles’, is going to be called off if he doesn’t comply with the six rules she has laid out for him.

Calling them “Kate’s Commandments” isn’t the worst of it. The actual rules are pretty silly considering she is a trashy coke-head and Pete lives his life in a heroin haze.

Moss said that Pete can no longer take drugs. He has to stick to a strict diet, stop flirting with his groupies, call her three times daily, and he has to write music and poetry for two hours every day.

I just wish Pete had a set of rules for her: #1: Eat a sandwich. #2:Get a job.

I have to hand it to Moss, however. She is allegedly paying $20K to get Pete’s teeth “fixed” from years of drug use and not flossing. Congrats. May you live happily ever after.

Whether or not they expected this behavior from a supermodel (which they probably should have), the majority of these companies did drop Moss’s contracts and she suffered a monetary loss.

But as time passed and the public focused on the next celebrity who has done wrong, Moss moved on and was able to regain her fortune.

She suddenly began appearing on magazine covers again, and not because of her drug use. She could be seen in ads again as well. Nikon used her in an ad campaign to promote their trendy, new camera. Moss could also been seen in ads for the cosmetics company, Rimmel. Both of these companies didn’t seem to suffer from using the model in their advertisements.

My point is, the companies may have panicked and dropped Moss from their contracts because they didn’t want to be related to drug-use. But this may not have been the best response. All the situation really needed was a little time, some crisis management strategies, and maybe a public apology from Moss. Then soon the world will forget about the tabloid pictures of Moss using cocaine and everyone will go back to their everyday lives.

Kate Moss edged Sienna Miller into second spot followed closely by Ms Beckham in third. Victoria Beckham has moved up the rankings, perhaps in part due to her new found career as a fashion designer with Rock & Republic. Nicole Richie is the year’s highest climber, up 33 places to number four, which probably says more about Paris Hilton than it does about Ms Richie. Halle Berry is fifth, followed by Charlize Theron, Jennifer Aniston, Mischa Barton, Catherine Zeta-Jones and Nicole Kidman. On the flip-side, the worst-dress woman is Celebrity Big Brother housemate Jodie Marsh, followed by Jordan, Paris Hilton and Britney Spears.

So what differentiates the best-dressed from the worst-dress? What’s the criteria for judging who dresses well as opposed to who dresses poorly? Indeed, what qualifies anyone to publish such a judgmental and ultimately utterly subjective list? Perhaps this categorising says more about our society than it does about the personalities being judged; it’s like a glamorous form of cronyism! The judges spew forth their subjective views based on personal friendships and ambitions. Indeed, how can anyone, even renowned designers, issue a truly objective list of who dresses well as opposed to who dresses poorly. The very essence of true style is indefinable and personal; there is no objective criteria it’s all utterly subjective and varies from one person to another and that’s what makes fashion and style so attractive and inspiring. Maybe the girls at Glamour Magazine might consider an in-house best and worst dressed woman — this would provide them with a deeper understanding of what it means to label other woman best and worst.

I do understand that putting yourself out there as a model or actress, you are going to be in the public eye. That goes back to the ole “don’t do anything you wouldn’t want people knowing about” adage. But there is a degree to where things can be taken to far.

In this case, Moss did drugs. Does that mean she is a bad model? Does that mean she should get fired from posing for pictures? Until she shows up high for a shoot or is late from a hard-partying night, employers should not base her abilities on her personal life. Especially when what they are basing it on was found out from someone else.

Moss went to rehab over the issue. She has had three magazine covers come out since and has many contracts under her belt including Virgin Mobile, ROberto Cavalli, Coco Mademoiselle, Longchamp and Rimmel cosmetics.

Although Moss went into detox for “exhaustion” a few years ago, there were never pictures of her drug use circulated until the Daily Mirror incident. Fashion companies are about making money, they really don’t care about the private lifes of the models, image is everything. The aura of danger and decadent was what they wanted when they signed Kate Moss, and that’s the image the public also can’t seem to get enough of. Ms. Moss obviously understood the name of the game, judging by the speed it took her to make her public apology, and going into rehab. Everyone understands the name of the game, and the rules of the game. Moss is smart to stay out of Britain and make as much money as possible before facing the British police investigation.

Perhaps in the end, the biggest loser is Kate Moss, she has lost more of her personal freedom, which no amount of money could ever buy back.

If someone not in the industry such as myself knew that Kate Moss has had a drug problem in the past, obviously her employers knew this information as well. H&M and Vanderbilt were obviously misleading the public when they stated they had no knowledge of her drug use. They, along with all Moss’ other employers, have simply turned a blind eye to her use of cocaine.

I believe H&M, Vanderbilt, Dior, Burberry, etc…simply made a knee jerk reaction in firing Moss. I think each company’s PR team considered mothers who buy their clothing who may think twice about doing so now that their spokes model has been caught doing drugs. To compensate for their initial loss, they fired her because that is what they thought their customers would want them to do. They wanted to immediately disassociate her bad image from their companies and their products.

I believe a better response would have been for the companies to acknowledge Moss’ problem and devise a plan to work with her and stop her drug use. The companies could have suspended her contract temporarily and sent her to counseling and rehab then gotten her involved in anti-drug campaigns. They could have then begun a campaign portraying Moss as clean and reformed.

This strategy would reclaim many but not all of the company’s former clients. Most importantly though, it would clean each company’s and Moss’s image.

So where was the PR department in all this… did they just freak out and think, “Oh my God we are going to lose big clients if we don’t drop Kate instantly,” and then that became the basis of their crisis plan? I think most of us agree that “playing dumb” and “denying knowledge” of her drug use while dropping her as their spokesperson was not the best method of PR. Wouldn’t it have made much more sense to admit knowledge of her problem, agree to let her step down as spokes model temporarily, and support her through rehab. They could use it as a human interest element in future campaigns, showing the public they care more about people than product. I think H&M and Vanderbilt could have both publicly stated that, while they don’t support her drug use, they support her efforts to over come this struggle and will continue to see her through this battle.

If you ask me that would have not only been a good PR move but would have boosted positive discussions about their companies instead of negative blogs all over the world.

However, I can’t help but wonder, “Is Kate really hurting?� Some say that there is no such thing as bad publicity, and in this instance, I’m beginning to wonder if that statement is true. Of course, being dropped from the H&M and Vanderbilt accounts has its temporarily drawbacks, but has Moss’ image been permanently tarnished? Her name seems to be in the news more than ever, and her fan base actually seems to be growing.

I recently did an Amazon book search and found that Katherine Kendall’s book, “Kate Moss: Model of Imperfection,� is flying off the shelves. Currently, Amazon only has four copies in stock. My generation is consumed with gossip and celebrity news, so I can see why Moss has become a source of intrigue.

Ultimately, H&M has the right to hire and fire who it pleases. Yet, it shouldn’t have reacted as if it was surprised with a model’s drug use. Rather, it should have considered its image and decided in the beginning whether hiring Moss was worth the potential risks.

And I don’t know if Hennes & Mauritz executives consider the “wholesome people” market specifically. But the Lutheran Church of Sweden is an important shareholder in H&M.

http://www.hm.com/us/hm/facts_history/shfacts.jsp
http://en.wikipedia.org/wiki/Hennes_&_Mauritz