Please welcome our tenth MarcomBlog contributor. Allan Jenkins.
Allan’s one of us. By that, I really mean - a southerner. OK, he’s also a public relations / marketing communications practitioner, too.
Allan doesn’t live in the southern US anymore. He writes, “I was born and raised in South Carolina, then moved to Denmark in 1984.” The saying down here goes like this: “You can take the boy out of the south, but you can never take the south out of the boy.” I’ll let Allan tell us if he still considers himself a southerner.
Thankfully, Allan has much more to offer than his geographic and cultural heritage. He is a respected voice in the global PR/Marcom community. Among other things, he has penned the Desirable Roasted Coffee Code of Blogging Ethics. This post has spurred a great deal of discussion over the last year or so. I make it required reading for my students, too.
Here is a bit about Allan from his blog, Desirable Roasted Coffee:
After a stint as a direct-marketing copywriter, I moved to McKinsey & Company, a management consultancy, to be senior communication specialist. I provided communication counsel to McKinsey teams and clients throughout northern Europe. I spent several months in McKinsey’s Australian office. And I served 3 years on McKinsey’s worldwide training faculty for new consultants, where I learned (and taught) how successful business depends on successful communication.
In the early 1990s, I helped found Communication Alliance, an innovative Copenhagen communication agency. In 1995, we became the first agency in Europe to counsel clients on how to take advantage of online communication; and in 1996, we created Europe’s first interactive financial services website. (Source)
A past officer in the IABC and consultant for IFPMA, Allan has a long and respected history in the profession. We are fortunate to have him join us in MarcomBlog.
Thank you, Allan. Welcome.
