October 2005

I speak quite frequently to public relations practitioners across the country about blogs and their growing impact on communication (both external and internal). For many audience members my session is their first real glimpse at what’s going on out there. I joke that the first thing that the attendees do is go back to work and use Technorati to search for their company and clients.

The smart folks begin to prepare for this new world, others go back to the routine and hope that a blog doesn’t bother them. It is with mixed emotion that I send the “Have you seen this?” e-mail to a colleague. The e-mail usually contains a link to a blog about their company or client. On one hand I hit ’send’ with a gleeful, “I told you so!” on the other hand I regretfully think, “oh boy, are they not ready for this.” In most cases, the e-mail I send is the first notice they receive that a blog is out there.
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My previous post brought out some angst.

The realization that new job openings for college grads are highly competitive is like a dose of ice water in the face. But this is true not only of entry level jobs, it is true of every opportunity the companies you will work for face as they try to win business.

There is an oversupply of companies for every sales opportunity just like there is an oversupply of graduates for the job openings.

Don’t shrink back from the battle. Take it head on.

You have been well prepared with your education. You’ve got some impressive in-class learning. You’ve been trained how to think through difficult problems. You’ve been taught how to work in a team setting.

I understand the lump in your throat, but it will go away as you rely confidently on yourself to take on the challenges.
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