Comments on: Keyword Clouds — A PR Research Tool? http://www.marcomblog.com/2005/11/28/keyword-clouds-a-pr-research-tool/ Marcom - Marketing Communications :: PR/Marcom Pros Mentoring Students Thu, 20 Nov 2008 15:21:47 +0000 http://wordpress.org/?v=2.3.2 By: Brandie http://www.marcomblog.com/2005/11/28/keyword-clouds-a-pr-research-tool/#comment-1417 Brandie Wed, 01 Feb 2006 23:06:16 +0000 http://www.marcomblog.com/2005/11/28/keyword-clouds-a-pr-research-tool/#comment-1417 Until reading your post, I was unfamiliar with topic and tag clouds; and by "unfamiliar" I mean I had never heard of them. The closest references I had were meta tags on websites. However, your post and links not only made me aware of topic and tag clouds, but also provided me with information about what they are and how they can be beneficial. One of the first things that came into my head regarding the benefits was that these could eliminate potential PR nightmares. We all know how people like to talk; and we all know how easy it is for rumors to get started and run rampant. It doesn't take long for simple statements or speculations to snowball into PR disasters. Well, since blogging is an increasingly popular tool, as well as hobby, there's a strong possiblility that these comments and speculations could either start on a blog or make their way to one rather quickly. This being the case, a PR professional, using a tool such as a topic cloud, would be far more likely to discover this sooner. Then he/she could take immediate action to make necessary corrections or clarifications before the snowball effect kicked in. This may, in fact, be too dramatic and may take things a little too far; but anything's possible, right? Regardless, I can absolutely see the potential for the benefits in PR from topic clouds. Until reading your post, I was unfamiliar with topic and tag clouds; and by “unfamiliar” I mean I had never heard of them. The closest references I had were meta tags on websites.
However, your post and links not only made me aware of topic and tag clouds, but also provided me with information about what they are and how they can be beneficial.
One of the first things that came into my head regarding the benefits was that these could eliminate potential PR nightmares. We all know how people like to talk; and we all know how easy it is for rumors to get started and run rampant. It doesn’t take long for simple statements or speculations to snowball into PR disasters.
Well, since blogging is an increasingly popular tool, as well as hobby, there’s a strong possiblility that these comments and speculations could either start on a blog or make their way to one rather quickly. This being the case, a PR professional, using a tool such as a topic cloud, would be far more likely to discover this sooner. Then he/she could take immediate action to make necessary corrections or clarifications before the snowball effect kicked in.
This may, in fact, be too dramatic and may take things a little too far; but anything’s possible, right? Regardless, I can absolutely see the potential for the benefits in PR from topic clouds.

]]> By: Emily Melton http://www.marcomblog.com/2005/11/28/keyword-clouds-a-pr-research-tool/#comment-1410 Emily Melton Wed, 01 Feb 2006 06:19:26 +0000 http://www.marcomblog.com/2005/11/28/keyword-clouds-a-pr-research-tool/#comment-1410 I see that you have not gotten any feedback on this post. I'm not sure what everyone was doing last semester, but I thought I would put in my two cents. I see the potential future use in this field for topic clouds. From a marketing or public relations perspective, it would be nice to see what blogs are saying about your product, service, company, or anything that could be of use to you. This technology could also be utilized from a human resources standpoint by keeping track of what people in the workplace are thinking. It opportunities of keyword clouds could be limitless, but I also see the Google search engine continuing to stay on top. This is because people generally stick with what they are comfortable with, and even though I am not very familiar with this software, the cost of learning the new way and how much searching ease gained, may not be worth it. Just some of my thoughts. Thank you for posting! I see that you have not gotten any feedback on this post. I’m not sure what everyone was doing last semester, but I thought I would put in my two cents.

I see the potential future use in this field for topic clouds. From a marketing or public relations perspective, it would be nice to see what blogs are saying about your product, service, company, or anything that could be of use to you.

This technology could also be utilized from a human resources standpoint by keeping track of what people in the workplace are thinking.

It opportunities of keyword clouds could be limitless, but I also see the Google search engine continuing to stay on top. This is because people generally stick with what they are comfortable with, and even though I am not very familiar with this software, the cost of learning the new way and how much searching ease gained, may not be worth it.

Just some of my thoughts. Thank you for posting!

]]>