Comments on: PR 2.0, what the heck is it? http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/ Marcom - Marketing Communications :: PR/Marcom Pros Mentoring Students Thu, 20 Nov 2008 07:18:52 +0000 http://wordpress.org/?v=2.3.2 By: Christi http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-6065 Christi Mon, 16 Oct 2006 16:20:55 +0000 http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-6065 I think PR 2.0 Essentials is a great resource for those new to the blogosphere. Other than the lack of attention of vlogs and other video resources, I think the only thing missing is a section on blogging ethics. I realize we are all still new at this and still figuring it all out, but at least a presentation of some of the ethical dilemmas blogs present might help companies better decide how to use or not to use a new blog. While blogs can be a great tool for 2-way conversation, they can also be used incorrectly to manipulate and deceive audiences. Companies need to know the power that the blogosphere holds and how disastrous it can be when trust is abused. I think PR 2.0 Essentials is a great resource for those new to the blogosphere. Other than the lack of attention of vlogs and other video resources, I think the only thing missing is a section on blogging ethics. I realize we are all still new at this and still figuring it all out, but at least a presentation of some of the ethical dilemmas blogs present might help companies better decide how to use or not to use a new blog. While blogs can be a great tool for 2-way conversation, they can also be used incorrectly to manipulate and deceive audiences. Companies need to know the power that the blogosphere holds and how disastrous it can be when trust is abused.

]]> By: Andrea Weckerle http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5864 Andrea Weckerle Mon, 09 Oct 2006 00:19:40 +0000 http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5864 Hey everyone! I know I haven't responded to all of your comments, but I've read them all -- I get e-mail alerts :-) Anyway, for what it's worth, you're all very lucky to have Robert teaching you these skills, and I wish I'd have had that advantage when I was school. And Rachel, good luck on your social media press release! Hey everyone! I know I haven’t responded to all of your comments, but I’ve read them all — I get e-mail alerts :-) Anyway, for what it’s worth, you’re all very lucky to have Robert teaching you these skills, and I wish I’d have had that advantage when I was school. And Rachel, good luck on your social media press release!

]]> By: Rachel D. http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5860 Rachel D. Sun, 08 Oct 2006 22:22:44 +0000 http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5860 Hey Andrea! I am a PR major at Auburn University, and Robert French is my professor. I noticed in this blog that you talked about social media press releases. This past week in class Robert explained to our class how to do a social media press release. Our class has created a website called theloveliestvillage.org, and it contains stories about different events, people, and organizations on Auburn's campus. Each story contains pictures and audio as well. I must say that I am still a little bit confused about the concept of a social media press release, but I was glad to read that you think these press releases can be quite useful. Tonight I have to work on my first social media press release about Rick Murray who is with Edelman. Robert did tell our class that social media press releases are a brand new part of social media so I'm excited to be experiencing this new idea. Hey Andrea! I am a PR major at Auburn University, and Robert French is my professor. I noticed in this blog that you talked about social media press releases. This past week in class Robert explained to our class how to do a social media press release. Our class has created a website called theloveliestvillage.org, and it contains stories about different events, people, and organizations on Auburn’s campus. Each story contains pictures and audio as well. I must say that I am still a little bit confused about the concept of a social media press release, but I was glad to read that you think these press releases can be quite useful. Tonight I have to work on my first social media press release about Rick Murray who is with Edelman. Robert did tell our class that social media press releases are a brand new part of social media so I’m excited to be experiencing this new idea.

]]> By: Wade http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5605 Wade Mon, 02 Oct 2006 19:16:03 +0000 http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5605 The PR 2.0 Guide sounds interesting and definately useful. I'm very new to the world of PR and any guide that can upgrade my knowledge of social media has to be worth checking out. I had heard of things like blogging, and social media networking, but never knew exactly what they were until I joined some of Robert French's classes at Auburn. My point being, not everyone knows what this stuff is, and there are a lot of people who should. Isn't this an easy way for people to read up on things that are affecting the world in such a tremendous way? The PR 2.0 Guide sounds interesting and definately useful. I’m very new to the world of PR and any guide that can upgrade my knowledge of social media has to be worth checking out.

I had heard of things like blogging, and social media networking, but never knew exactly what they were until I joined some of Robert French’s classes at Auburn. My point being, not everyone knows what this stuff is, and there are a lot of people who should. Isn’t this an easy way for people to read up on things that are affecting the world in such a tremendous way?

]]> By: Courtney http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5584 Courtney Sun, 01 Oct 2006 22:31:50 +0000 http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5584 The great part about the basics is that it truly breaks down each resource and tells you why they are important to the client. Simply saying that it's great and giving a definition will not convince people that social media are the way to go. In the beginning stages, you're still trying to win people over if, in fact, these web tools would benefit them. Shift made a great decision to include this, but I believe they could have gone a little bit more in depth for this subject. It's great that they gave tons of links to gain more knowledge, especially in the area of blogging. Encouraging people to truly research before throwing yourself, your client, or your company out there is important. How many times have you seen a blog fall apart or back fire for a company because someone didn't do the background research? These methods aren't for everyone to use, and the basics don't try to force these on anyone. Shift has made certain to include reasons not to try blogging, im, etc. All in all, fantastically researched with applicable links. The great part about the basics is that it truly breaks down each resource and tells you why they are important to the client. Simply saying that it’s great and giving a definition will not convince people that social media are the way to go. In the beginning stages, you’re still trying to win people over if, in fact, these web tools would benefit them. Shift made a great decision to include this, but I believe they could have gone a little bit more in depth for this subject.

It’s great that they gave tons of links to gain more knowledge, especially in the area of blogging. Encouraging people to truly research before throwing yourself, your client, or your company out there is important. How many times have you seen a blog fall apart or back fire for a company because someone didn’t do the background research?

These methods aren’t for everyone to use, and the basics don’t try to force these on anyone. Shift has made certain to include reasons not to try blogging, im, etc.

All in all, fantastically researched with applicable links.

]]> By: Rachel S http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5425 Rachel S Mon, 25 Sep 2006 14:59:40 +0000 http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5425 The PR guide 2.0 sounds like something all PR professionals should read into. If you don't keep yourself current with what is new in the business you will more than likely be left behind. Skeptics of PR 2.0 remind me of the same skeptics of the internet when it first came onto the market. I am sure those that blasted the internet then are biting their tongues now. I couldn't think of anything that they left of the guide, it seems like he covered all the bases to me, but I also do not know that much about 2.0. It is a good thing I am still in school learning how to use these resources. Being in Roberts class really opens up my eyes of how social media really is taking off, and being in TWO of his classes, I hope that it will put me way ahead of the curve when I get out. The PR guide 2.0 sounds like something all PR professionals should read into. If you don’t keep yourself current with what is new in the business you will more than likely be left behind. Skeptics of PR 2.0 remind me of the same skeptics of the internet when it first came onto the market. I am sure those that blasted the internet then are biting their tongues now. I couldn’t think of anything that they left of the guide, it seems like he covered all the bases to me, but I also do not know that much about 2.0. It is a good thing I am still in school learning how to use these resources. Being in Roberts class really opens up my eyes of how social media really is taking off, and being in TWO of his classes, I hope that it will put me way ahead of the curve when I get out.

]]> By: Stephanie http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5334 Stephanie Wed, 20 Sep 2006 22:02:38 +0000 http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5334 PR 2.0 sounds like a great resource. After reading about it, I am very tempted to get a copy for myself so that I can have some of this useful information at my disposal. This information will be a review for many of the professionals that are already utilizing social media technology, but for those who aren't (students especially), PR 2.0 can be an invaluable resource. Making a resource like PR 2.0 will extend certain aspects of the changing PR world to organizations and companies who would not have typically decided on a social media type solution for one of their problems. PR 2.0 sounds like a great resource. After reading about it, I am very tempted to get a copy for myself so that I can have some of this useful information at my disposal. This information will be a review for many of the professionals that are already utilizing social media technology, but for those who aren’t (students especially), PR 2.0 can be an invaluable resource. Making a resource like PR 2.0 will extend certain aspects of the changing PR world to organizations and companies who would not have typically decided on a social media type solution for one of their problems.

]]> By: Elizabeth Wood Rodgers http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5051 Elizabeth Wood Rodgers Sun, 10 Sep 2006 19:40:45 +0000 http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-5051 I think PR 2.0 is a wonderful new technology tool that has been introduced to us! I had not heard of it until this semester and I think it could bring a lot of use to our department and jobs of public relations. It is a way to better our day to day resources and a way that people will better themselves at what they are doing. There are always new tools and resources being introduced to us, I wonder what we will use in the next ten years. It is exciting to see what we will have in the future and to look back and see what and how this has benefitted us in our careers and personal lives. These new tools not only make it a great way to communicate with each other, it is so fun! People, (like me) get excited and want to learn more about cool, new ways to do things. I think PR 2.0 is a wonderful new technology tool that has been introduced to us! I had not heard of it until this semester and I think it could bring a lot of use to our department and jobs of public relations. It is a way to better our day to day resources and a way that people will better themselves at what they are doing. There are always new tools and resources being introduced to us, I wonder what we will use in the next ten years. It is exciting to see what we will have in the future and to look back and see what and how this has benefitted us in our careers and personal lives. These new tools not only make it a great way to communicate with each other, it is so fun! People, (like me) get excited and want to learn more about cool, new ways to do things.

]]> By: Rachel M http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-4963 Rachel M Mon, 04 Sep 2006 19:08:50 +0000 http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-4963 I think that PR 2.0 is a wonderful tool for the changing world of public relations. There is always going room for improvement. Dealing with public relations problems maybe the same but there are always going to be new ways to approach the problem. For this generation of PR practitioners most everything is done electronically. PR 2.0 is a great resource to help the new generation of practitioners do their job better. I am glad I have been introduced to it this early before I start my PR career. I think that PR 2.0 is a wonderful tool for the changing world of public relations. There is always going room for improvement. Dealing with public relations problems maybe the same but there are always going to be new ways to approach the problem. For this generation of PR practitioners most everything is done electronically. PR 2.0 is a great resource to help the new generation of practitioners do their job better. I am glad I have been introduced to it this early before I start my PR career.

]]> By: MaryKneeland http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-4877 MaryKneeland Thu, 31 Aug 2006 20:41:07 +0000 http://www.marcomblog.com/2006/07/25/pr-20-what-the-heck-is-it/#comment-4877 PR 2.0 is a tremendous resource, but it just that: a resource. These are tools that make the job that PR practitioners do easier and more convenient. The work is still the same and the work ethic should still be the same. I agree with the thought that in the technological world we live in now, style is becoming too much the focus and content is being left in the dust. I am happy I was introduced to this at the start of my style and design class because it will be a great resource. These are tools that I feel like I will use in my future and I will hold an impressive array of knowledge in these areas. PR 2.0 is a tremendous resource, but it just that: a resource. These are tools that make the job that PR practitioners do easier and more convenient. The work is still the same and the work ethic should still be the same. I agree with the thought that in the technological world we live in now, style is becoming too much the focus and content is being left in the dust. I am happy I was introduced to this at the start of my style and design class because it will be a great resource. These are tools that I feel like I will use in my future and I will hold an impressive array of knowledge in these areas.

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