Comments on: Introduction of “Public Relations: The effectiveness of Influence” http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/ Marcom - Marketing Communications :: PR/Marcom Pros Mentoring Students Thu, 20 Nov 2008 07:32:23 +0000 http://wordpress.org/?v=2.3.2 By: edie http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-10376 edie Mon, 02 Apr 2007 14:47:38 +0000 http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-10376 je suis etudiante en communication et il nous ai souvent arrive d avoir des cours sur la communication d'entreprise et je me demande si c,est la reelle traduction de Public relations. c est neamoins un domaine tres interressant parcequ,il nous aide a gerer et a comprendre les attitude de l,autre. c est d'autant plus important ddans les entreprise. vu la copetition qui existe de nos jours, les entreprise ont besoin detre en contact avec leur audience pour les rassurer. je suis etudiante en communication et il nous ai souvent arrive d avoir des cours sur la communication d’entreprise et je me demande si c,est la reelle traduction de Public relations. c est neamoins un domaine tres interressant parcequ,il nous aide a gerer et a comprendre les attitude de l,autre. c est d’autant plus important ddans les entreprise. vu la copetition qui existe de nos jours, les entreprise ont besoin detre en contact avec leur audience pour les rassurer.

]]> By: Jessica http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-9782 Jessica Sun, 11 Mar 2007 18:02:00 +0000 http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-9782 This introduction alone makes me want to read this book. From the intro alone, anyone who has never read anything abotu PR will know exactly what it is that we do and why we do it. Chasity is right, there is a stigma attached to PR in that people assume we are here to "spin" the truth and make those with the money look good. I may still be a PR student, but I still have to face people who just don't understand what it is we do. The outline for this book seems really diverse and concentrated and I'm sure it would make a great textbook. Thanks for the post. This introduction alone makes me want to read this book. From the intro alone, anyone who has never read anything abotu PR will know exactly what it is that we do and why we do it.
Chasity is right, there is a stigma attached to PR in that people assume we are here to “spin” the truth and make those with the money look good. I may still be a PR student, but I still have to face people who just don’t understand what it is we do. The outline for this book seems really diverse and concentrated and I’m sure it would make a great textbook. Thanks for the post.

]]> By: Chasity http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-9718 Chasity Thu, 08 Mar 2007 21:18:28 +0000 http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-9718 This book sounds like an amazing read. I find it very interesting when a PR practitioner decides to compile the knowledge they have learned into a book to share with other practitioners. The contents of the book are fantastic. I think it's important for people to understand what PR is and what it is not. There seems to be a stigma attached to the profession, that we are only around when there is trouble. This book can educate everyone on the work that goes into a campaign and how important communication is at all times within an organization. Thank you and good luck! This book sounds like an amazing read. I find it very interesting when a PR practitioner decides to compile the knowledge they have learned into a book to share with other practitioners.
The contents of the book are fantastic. I think it’s important for people to understand what PR is and what it is not. There seems to be a stigma attached to the profession, that we are only around when there is trouble. This book can educate everyone on the work that goes into a campaign and how important communication is at all times within an organization.
Thank you and good luck!

]]> By: Wade Cothran http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-7457 Wade Cothran Mon, 27 Nov 2006 00:25:26 +0000 http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-7457 Hi Octavio Sounds like this book has the potential to be a great tool for drawing attention to the public relations profession as well. I agree with Rache S. I to think it is very important for people to know how to communicate with each other effectively and professionals shouldn't rely on this book alone to learn. However, this could be an excellent tool for help. The campaign process is most definately not easy and having a guide or manual to help along the way can save much time and energy. Hi Octavio

Sounds like this book has the potential to be a great tool for drawing attention to the public relations profession as well.

I agree with Rache S. I to think it is very important for people to know how to communicate with each other effectively and professionals shouldn’t rely on this book alone to learn. However, this could be an excellent tool for help.

The campaign process is most definately not easy and having a guide or manual to help along the way can save much time and energy.

]]> By: Amy http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-6632 Amy Thu, 26 Oct 2006 15:52:56 +0000 http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-6632 Directing a book about PR towards an audience of readers that are constantly working with public relations is a wonderful idea. This book will allow many business leaders to understand exactly what PR is, how using it can benefit them and how to use it properly. You stated, "The worst PR is that which doesn't reach its public.â€? First of all, many mangers are unaware of who their specific public is. Some may make the mistake of assuming that the more people they reach overall, the better their campaign. As we know, this assumption will only lead to wasted funds and resources. It is important for these managers to understand how to identify and locate who the specific members of their public is and develop a communication plan that is customized to their needs. Good luck and please keep us informed about your status with an American publisher. I'm sure many of us would be very interested in reading it! Directing a book about PR towards an audience of readers that are constantly working with public relations is a wonderful idea. This book will allow many business leaders to understand exactly what PR is, how using it can benefit them and how to use it properly. You stated, “The worst PR is that which doesn’t reach its public.â€? First of all, many mangers are unaware of who their specific public is. Some may make the mistake of assuming that the more people they reach overall, the better their campaign. As we know, this assumption will only lead to wasted funds and resources. It is important for these managers to understand how to identify and locate who the specific members of their public is and develop a communication plan that is customized to their needs.
Good luck and please keep us informed about your status with an American publisher. I’m sure many of us would be very interested in reading it!

]]> By: Rachel D. http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-6049 Rachel D. Sun, 15 Oct 2006 23:01:30 +0000 http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-6049 Public mistrust has definitely been increasingly growing in regards to businesses being dishonest and having lack of communication with the public. PR definitely has the ability to shape the public's perception of different organizations. The book "Public Relations: the effectiveness of Influence" will definitely be beneficial in providing different organizations tips and ideas for how to promote an honest image to the public. Most importantly, the book should remind organizations that the key to upholding a good image is to always be honest with the public and have both internal and external communication throughout the organization. Whether you are a PR practitioner or not, this book definitely sounds like it could be used to help any type of organization. Public mistrust has definitely been increasingly growing in regards to businesses being dishonest and having lack of communication with the public. PR definitely has the ability to shape the public’s perception of different organizations. The book “Public Relations: the effectiveness of Influence” will definitely be beneficial in providing different organizations tips and ideas for how to promote an honest image to the public. Most importantly, the book should remind organizations that the key to upholding a good image is to always be honest with the public and have both internal and external communication throughout the organization. Whether you are a PR practitioner or not, this book definitely sounds like it could be used to help any type of organization.

]]> By: Sarah http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-5902 Sarah Tue, 10 Oct 2006 00:16:55 +0000 http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-5902 Creating a book that guides you through each step of the campaign process will be valuable not only to students, but to public relations practitioners who are already present in the PR field. Having each step presented and dissected will help students see each step, complete each step and create a thorough and effective campaign. Including an in depth section concentrating on evaluating the campaign will also be valuable to many public relations practitioners. Not only will your book help them to put together a campaign, but it will help them to know how effective the campaign was. The most important part of a campaign is the end result, and I like the idea of including the evaluation process to make sure each campaign is fulfilling its purpose. This book sounds like it will be a valuable reference for students and the public relations community as a whole. Creating a book that guides you through each step of the campaign process will be valuable not only to students, but to public relations practitioners who are already present in the PR field. Having each step presented and dissected will help students see each step, complete each step and create a thorough and effective campaign.
Including an in depth section concentrating on evaluating the campaign will also be valuable to many public relations practitioners. Not only will your book help them to put together a campaign, but it will help them to know how effective the campaign was. The most important part of a campaign is the end result, and I like the idea of including the evaluation process to make sure each campaign is fulfilling its purpose.
This book sounds like it will be a valuable reference for students and the public relations community as a whole.

]]> By: Virginia Tharpe http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-5732 Virginia Tharpe Wed, 04 Oct 2006 04:54:02 +0000 http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-5732 I agree with all the previous responses that this book sounds like a great idea for a first-timer to PR, or as a re-fresher to an “initiated� PR pro. Any advice that a seasoned pro can give is welcomed by all. How exciting it must be to write and publish your own book! Especially when it’s about a subject that you are committed to and genuinely want to improve. Public Relations has become one of the most important business decisions a company can make, therefore putting pressure on it’s practitioners to keep up with the latest information. I appreciated your comment “In this sense, Public Relations has to show its flexibility in talking to certain audiences, its true ability to help organizations communicate with the public in a more relevant, dynamic, transparent and committed way.� So true. Being transparent and dynamic is pounded into our heads everyday by our professors. It’s great to hear that we aren’t learning this stuff for nothing. Also, I have a question. Are there any books out there that you would recommend to those that are just entering the field of PR? I agree with all the previous responses that this book sounds like a great idea for a first-timer to PR, or as a re-fresher to an “initiated� PR pro. Any advice that a seasoned pro can give is welcomed by all. How exciting it must be to write and publish your own book! Especially when it’s about a subject that you are committed to and genuinely want to improve. Public Relations has become one of the most important business decisions a company can make, therefore putting pressure on it’s practitioners to keep up with the latest information.

I appreciated your comment “In this sense, Public Relations has to show its flexibility in talking to certain audiences, its true ability to help organizations communicate with the public in a more relevant, dynamic, transparent and committed way.� So true. Being transparent and dynamic is pounded into our heads everyday by our professors. It’s great to hear that we aren’t learning this stuff for nothing.

Also, I have a question. Are there any books out there that you would recommend to those that are just entering the field of PR?

]]> By: Patrick http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-5644 Patrick Tue, 03 Oct 2006 20:09:45 +0000 http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-5644 In personal experience, as a PR major and a manager of a local restaurant, I see too much confusion among the owner and his public. He tends to think that just advertising and marketing is public relations, when, in fact, that is not the case. He actually feels that his methods of grabbing attention by giving coupons is PR enough. What he needs to realize is that, yes, it's an influence that must be maintained in order to sell anything, let alone food. I try to give him ideas of how to go about relaying messages to his/our public, yet he resorts to the same methods that he's been doing. All I can do is perform better PR on the restaurant owner so that he can perform better PR to his public. He needs that book. In personal experience, as a PR major and a manager of a local restaurant, I see too much confusion among the owner and his public. He tends to think that just advertising and marketing is public relations, when, in fact, that is not the case. He actually feels that his methods of grabbing attention by giving coupons is PR enough. What he needs to realize is that, yes, it’s an influence that must be maintained in order to sell anything, let alone food. I try to give him ideas of how to go about relaying messages to his/our public, yet he resorts to the same methods that he’s been doing. All I can do is perform better PR on the restaurant owner so that he can perform better PR to his public. He needs that book.

]]> By: Christi http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-5587 Christi Mon, 02 Oct 2006 01:56:08 +0000 http://www.marcomblog.com/2006/09/09/introduction-of-public-relations-the-effectiveness-of-influence/#comment-5587 Too often managers and corporate decision makers decide to use PR tools or implement campaigns without fully understanding what PR is and how to use it effectively. What I like about your new book (from what I read in the introduction and chapter summaries) is that it starts completely from scratch, explaining what PR is and isn't and how its tools can most efficiently be used. It does not assume that the readers already know the nuances of the practice, thus clearing up common misconceptions about public relations. In essence, it teaches the reader that PR can be ethical and effective and explains step-by-step how to accomplish both goals. I feel certain it will be a huge success. Thank you for sharing this special "sneak peek" with us. Too often managers and corporate decision makers decide to use PR tools or implement campaigns without fully understanding what PR is and how to use it effectively. What I like about your new book (from what I read in the introduction and chapter summaries) is that it starts completely from scratch, explaining what PR is and isn’t and how its tools can most efficiently be used. It does not assume that the readers already know the nuances of the practice, thus clearing up common misconceptions about public relations. In essence, it teaches the reader that PR can be ethical and effective and explains step-by-step how to accomplish both goals.

I feel certain it will be a huge success. Thank you for sharing this special “sneak peek” with us.

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