Comments on: Tech PR…What Do You Want to Know? http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/ Marcom - Marketing Communications :: PR/Marcom Pros Mentoring Students Sat, 06 Sep 2008 01:46:30 +0000 http://wordpress.org/?v=2.3.2 By: Marcom Blog · Mary Kneeland Metcalf Returns to Marcomblog :: From Student to Contributor http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-17724 Marcom Blog · Mary Kneeland Metcalf Returns to Marcomblog :: From Student to Contributor Thu, 06 Sep 2007 03:44:20 +0000 http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-17724 [...] the return visit to our class activities. Last time we saw Mary around these parts, she was leaving comment number 7243 on Dave Forstrom’s post - Tech PR…What Do You Want to Know? Now, she’s back as a guest contributor. This makes me [...] […] the return visit to our class activities. Last time we saw Mary around these parts, she was leaving comment number 7243 on Dave Forstrom’s post - Tech PR…What Do You Want to Know? Now, she’s back as a guest contributor. This makes me […]

]]> By: Liz R. http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-10145 Liz R. Sun, 25 Mar 2007 04:53:13 +0000 http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-10145 Dave, I know this comment is a little late, but a couple of questions came to mind after reading this post. After graduating in August, I’m interested in finding a public relations position at a non-profit organization. I’m becoming more interested in the tech side of PR and I hope to learn more about these new technologies. As tech PR becomes more popular, do you think that more non-profit organizations will begin using these tools? Although some non-profits may have a tighter budget, some social media, specifically blogging is cheap. Do you think that the cost of these technologies keep smaller non-profit organizations from using them? Dave,

I know this comment is a little late, but a couple of questions came to mind after reading this post. After graduating in August, I’m interested in finding a public relations position at a non-profit organization. I’m becoming more interested in the tech side of PR and I hope to learn more about these new technologies. As tech PR becomes more popular, do you think that more non-profit organizations will begin using these tools?

Although some non-profits may have a tighter budget, some social media, specifically blogging is cheap. Do you think that the cost of these technologies keep smaller non-profit organizations from using them?

]]> By: Christopher http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-8149 Christopher Fri, 26 Jan 2007 04:19:37 +0000 http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-8149 This comment is WAY after all other comments, but I had lots of thoughts on it. Through all the classes PR students have taken here at Auburn, we typically look forward to Robert's class the most just because of the "Tech" side of it. It is new, and practical, and it will be what sets us apart from other PR college graduates. I look forward to learning more about blogs, podcasts, wikis, video, etc because not only does it benifit us but it will help us further our future clients transition into this necessary aspect of PR. This comment is WAY after all other comments, but I had lots of thoughts on it. Through all the classes PR students have taken here at Auburn, we typically look forward to Robert’s class the most just because of the “Tech” side of it. It is new, and practical, and it will be what sets us apart from other PR college graduates. I look forward to learning more about blogs, podcasts, wikis, video, etc because not only does it benifit us but it will help us further our future clients transition into this necessary aspect of PR.

]]> By: Christi http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7445 Christi Sat, 25 Nov 2006 15:32:08 +0000 http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7445 I know this is a late comment and your presentation has come and gone, but I was browsing the post and other student comments and wondered: Dave, how and why did you get into Tech PR? You said you had worked in other areas before, so what instigated the move to high-tech? Was it a difficult transition to such a technical (pardon the pun) industry? Or have you always been a techie at heart? I know this is a late comment and your presentation has come and gone, but I was browsing the post and other student comments and wondered: Dave, how and why did you get into Tech PR? You said you had worked in other areas before, so what instigated the move to high-tech? Was it a difficult transition to such a technical (pardon the pun) industry? Or have you always been a techie at heart?

]]> By: Rachel D. http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7315 Rachel D. Thu, 09 Nov 2006 20:13:01 +0000 http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7315 Dave, I definitely agree with you that it would be to all of our benefits to squeeze every bit of value of all these participatory experiences that we are learning about through you as well as Robert. Good luck speaking at the conference next week. I think you should definitely fill people in on tips about being successful in Tech PR. Since it is a brand new field, many people who are already in the PR field don't know much about it and could use your expertise advice. It would also be beneficial to talk about all the different kinds of social media practice such as blogs, podcasts, wikis, and videos. It does not surprise me that the technology sector is one of the fastest growing industries in our economy, and it would be beneficial to all people in the field of tech PR to use this time to their advantage. Dave, I definitely agree with you that it would be to all of our benefits to squeeze every bit of value of all these participatory experiences that we are learning about through you as well as Robert. Good luck speaking at the conference next week. I think you should definitely fill people in on tips about being successful in Tech PR. Since it is a brand new field, many people who are already in the PR field don’t know much about it and could use your expertise advice. It would also be beneficial to talk about all the different kinds of social media practice such as blogs, podcasts, wikis, and videos. It does not surprise me that the technology sector is one of the fastest growing industries in our economy, and it would be beneficial to all people in the field of tech PR to use this time to their advantage.

]]> By: Kristin H. http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7309 Kristin H. Thu, 09 Nov 2006 03:16:15 +0000 http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7309 I realize I may be a little late at giving my input, I guess I've been elsewhere in the blogosphere. So even though I have probably missed out on the conference discussion, I still think it's important to think about what people want to know about Tech PR. I have been active in the blogosphere for the past few months and it has taken me just about that same amount of time to grasp the importance of it. After simply posting a few comments on blogs for class assignments, the whole idea of social media seemed to be way over my head. The idea of social media and its impact on the public relations world was not all that clear to me, and I was searching for it's meaning in the industry. The one instance that really shouted "this stuff is really important" was when Google purchased YouTube for $1.65 billion. Video sharing on the internet was something that hardly existed a year ago, and now it's part of our everyday lives. Seriously, my dad even knew about YouTube and he hardly knows how to send an e-mail. The social media tools on the internet are giving public relations practitioners a whole new way to spread the word and it really is working. Therefore, to showcase the importance of Tech PR, I think examples and real life success stories are the best way to go. People can really grasp the subject if they can relate it to their own lives. Dave, thank you for posting on MarcomBlog and sharing your thoughts with us. I really enjoyed this post because it is something that I have been thinking about. I realize I may be a little late at giving my input, I guess I’ve been elsewhere in the blogosphere. So even though I have probably missed out on the conference discussion, I still think it’s important to think about what people want to know about Tech PR.

I have been active in the blogosphere for the past few months and it has taken me just about that same amount of time to grasp the importance of it.

After simply posting a few comments on blogs for class assignments, the whole idea of social media seemed to be way over my head. The idea of social media and its impact on the public relations world was not all that clear to me, and I was searching for it’s meaning in the industry.

The one instance that really shouted “this stuff is really important” was when Google purchased YouTube for $1.65 billion. Video sharing on the internet was something that hardly existed a year ago, and now it’s part of our everyday lives. Seriously, my dad even knew about YouTube and he hardly knows how to send an e-mail.

The social media tools on the internet are giving public relations practitioners a whole new way to spread the word and it really is working.

Therefore, to showcase the importance of Tech PR, I think examples and real life success stories are the best way to go. People can really grasp the subject if they can relate it to their own lives.

Dave, thank you for posting on MarcomBlog and sharing your thoughts with us. I really enjoyed this post because it is something that I have been thinking about.

]]> By: Stephanie http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7269 Stephanie Mon, 06 Nov 2006 15:45:57 +0000 http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7269 I am so excited that Tech PR is one of the fastest growing industries. It makes all this stuff we are doing in class very worthwhile. I think one of the most interesting aspects of the evolution of our industry is the fact that things will never be done the same again. Whether it be social media press releases, blogging, or wikis, I think one of the most important things to focus on is the fact that PR as we know it is gone. I think it would be beneficial to stress the importance of adopting this new evolution in PR and jumping on board before you get left behind. It is much easier to learn in an evolving environment than it is to learn after the evolution has occurred. I am so excited that Tech PR is one of the fastest growing industries. It makes all this stuff we are doing in class very worthwhile.

I think one of the most interesting aspects of the evolution of our industry is the fact that things will never be done the same again. Whether it be social media press releases, blogging, or wikis, I think one of the most important things to focus on is the fact that PR as we know it is gone.

I think it would be beneficial to stress the importance of adopting this new evolution in PR and jumping on board before you get left behind. It is much easier to learn in an evolving environment than it is to learn after the evolution has occurred.

]]> By: Wade Cothran http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7260 Wade Cothran Mon, 06 Nov 2006 09:32:42 +0000 http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7260 Hello Dave. I think this is such a great post. Being a student, this gives me the chance to learn about Tech PR and what exactly it is. It's also neat how this is all so new and I can learn about it before a lot of people are exposed to it. I would recommend spending more time on why techPR is important and why we need high technology PR. Also, I would love to hear about how techPR is helping companies that engage in it and how it is useful for them. Good luck on your presentation. Hello Dave.

I think this is such a great post. Being a student, this gives me the chance to learn about Tech PR and what exactly it is. It’s also neat how this is all so new and I can learn about it before a lot of people are exposed to it.

I would recommend spending more time on why techPR is important and why we need high technology PR.

Also, I would love to hear about how techPR is helping companies that engage in it and how it is useful for them.

Good luck on your presentation.

]]> By: Hayley http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7256 Hayley Mon, 06 Nov 2006 05:21:43 +0000 http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7256 Hey Dave! It's good to hear from you! So far, what you have listed as general topics to talk about at your conference sound interesting and will appeal to the audience a lot more than the name of the conference- Hi-Tech, High Opportunity..haha. My favorite aspect of PR that I constantly look for more information on (thanks to Robert) is the social media aspect of PR. The aspect of social media that interests me the most is just how much of an impact it actually has on pr today. If the pr pros of today want to keep up with the new generation of pr practitioners, it is going to be a must that they understand blogging, podcasts, wikis and so forth. Many of the pr pros today are not encouraged enough to learn this new information and convert over to it. Stressing the importance of today's social media on pr would definitely grab their attention. Then you could lead into talking about each aspect of social media and how it contributes to pr. That is how Robert introduced it to us and it has lured us in. Good luck with your project! I know you will do amazing! :) Hey Dave! It’s good to hear from you! So far, what you have listed as general topics to talk about at your conference sound interesting and will appeal to the audience a lot more than the name of the conference- Hi-Tech, High Opportunity..haha. My favorite aspect of PR that I constantly look for more information on (thanks to Robert) is the social media aspect of PR. The aspect of social media that interests me the most is just how much of an impact it actually has on pr today. If the pr pros of today want to keep up with the new generation of pr practitioners, it is going to be a must that they understand blogging, podcasts, wikis and so forth. Many of the pr pros today are not encouraged enough to learn this new information and convert over to it. Stressing the importance of today’s social media on pr would definitely grab their attention. Then you could lead into talking about each aspect of social media and how it contributes to pr. That is how Robert introduced it to us and it has lured us in. Good luck with your project! I know you will do amazing! :)

]]> By: MaryKneeland http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7243 MaryKneeland Mon, 06 Nov 2006 01:41:41 +0000 http://www.marcomblog.com/2006/10/31/tech-prwhat-do-you-want-to-know/#comment-7243 Something good to emphasize would be how "tech pr" is applicable to everyone regardless of what they are representing. Especially in these days, there is someone on the internet would will benefit from your efforts. Companies who have taken this new technology and have run with it would serve as great examples. It seems that not everyone really gets it, so citing some that actually do would benefit everyone. It could also give people ideas on how they can help their clients by using tech pr. Something good to emphasize would be how “tech pr” is applicable to everyone regardless of what they are representing. Especially in these days, there is someone on the internet would will benefit from your efforts. Companies who have taken this new technology and have run with it would serve as great examples. It seems that not everyone really gets it, so citing some that actually do would benefit everyone. It could also give people ideas on how they can help their clients by using tech pr.

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