November 2006

Welcome a new member to the Marcomblog contributors roster - Michael Darragh of Ogilvy Public Relations Worldwide. Michael is located in Shanghai, China. So, we now have contributors from four continents - Asia, Europe, Australia and North America.

I became aware of Michael when he recently started a blog at PRblogs.org called Navigator.

Michael is a Digital Influence Strategist and that means we have someone that is quite familiar with social media in Asia, particularly China. To me, this is a terrific opportunity for the students to learn even more about social media in PR and marketing around the world. So, I thank Michael for joining us.

Michael Darragh has stared at computer screens since 1986, and worked in new media since 1996. He joined Ogilvy Public Relations Worldwide in 2006 as Digital Influence Strategist, China. Michael is based in Shanghai and has previously lived in Sydney, Guangzhou and Barcelona.

Michael is blogging in the same place the students blog, too. PRblogs.org.

Navigator is about the power of digital influence, with an emphasis on trends and activities in the Asia-Pacific. The blog is intended for professionals, students and anyone with an interest in digital communications.

Thank you, Michael, for coming onboard with Marcomblog. We look forward to your first post, perhaps about the state of social media in China and what types of projects you work on for Ogilvy.

Now, we just need practitioners from Africa, South America and Antarctica.  Well, perhaps we can at least get two out of three on that one.  The Antarctica practitioner, although we have interviewed one in class (I’m not kidding), may be hard to find.

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Note: As you’ve likely noticed, the Marcomblog has a new design. With the upgrade to the latest version of WordPress, I have added podcasting (Podpress), widgets (Automattic), and more to the admin areas. In honor of our new podcasting ability, I’ve chosen to cross-post an interview with Ted Demopoulos. I encourage our contributors to start taking advantage of our podcasting ability, too. Let us hear what you think of the new look and add-ons.

Blogging is a difficult concept for some people to embrace. Often, the best way to learn how you might be able to use a blog for your own benefit is to hear how others use it.

This is where Ted Demopoulos comes into your life. Ted has written a book - What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People who Successfully Leverage the Power of the Blogosphere. (Amazon)

Ted agreed to sit for an interview and we discussed many of the individuals he interviewed. He has stories from around the world. Big names and relative unknowns. But, they have all found positive (even profitable) uses for blogs and podcasts in their personal and professional lives. The book includes stories from “Seth Godin, Large John, Guy Kawasaki, surferdude/deep thinker Dave Kesel, Dave Taylor, Andre the Siberian Splogger and reindeer breeder, and even my (Ted’s) favorite, ANONYMOUS!” We discussed several of these people in our interview.

I have edited this down from a one hour conversation. It now runs 21:06 (7mb download), and I hope you will enjoy it.

Full disclosure: I am in the book. Ted kindly included our discussion which is condensed down to the quite simple section - It’s All an Experiment. Thank you, Ted. I’m grateful and honored you chose to include our interview.

Despite my good fortune to be in the book, I’m still grateful for the opportunity to read it. Stories like those Ted has compiled will serve me, and you, well. Check out the book at Amazon. It was released last week.

Here is the interview.

 Ted Demopoulos Book Interview [21:06m]: Play Now | Play in Popup | Download (206)

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