Comments on: “Public Relations: The effectiveness of Influence� – Chapter 1: The Public Relations profession: an introduction http://www.marcomblog.com/2006/12/08/%e2%80%9cpublic-relations-the-effectiveness-of-influence%e2%80%9d-%e2%80%93-chapter-1-the-public-relations-profession-an-introduction/ Marcom - Marketing Communications :: PR/Marcom Pros Mentoring Students Sat, 06 Sep 2008 01:52:56 +0000 http://wordpress.org/?v=2.3.2 By: Emily Anne http://www.marcomblog.com/2006/12/08/%e2%80%9cpublic-relations-the-effectiveness-of-influence%e2%80%9d-%e2%80%93-chapter-1-the-public-relations-profession-an-introduction/#comment-10324 Emily Anne Sat, 31 Mar 2007 19:54:15 +0000 http://www.marcomblog.com/2006/12/08/%e2%80%9cpublic-relations-the-effectiveness-of-influence%e2%80%9d-%e2%80%93-chapter-1-the-public-relations-profession-an-introduction/#comment-10324 Octavio- I appreciate the post. As a senior, I'm on the hunt for my own spot in the PR community. I seem to be too broad. I write well for the journalism route, I have creativity for the marketing, I have drive for management,etc. I have it all but a job. So I've been wandering the offices of "adults" asking their experiences and advice. What PR are you involved in? Was there any particular field you didn't like? I think I would do well in a corporate PR agency, but it seems everyone I talk to found it to be overly competitive and unsatisfying. What is your advice for a newbie pr gal trying to find her niche? Octavio-
I appreciate the post. As a senior, I’m on the hunt for my own spot in the PR community. I seem to be too broad. I write well for the journalism route, I have creativity for the marketing, I have drive for management,etc. I have it all but a job. So I’ve been wandering the offices of “adults” asking their experiences and advice.
What PR are you involved in? Was there any particular field you didn’t like? I think I would do well in a corporate PR agency, but it seems everyone I talk to found it to be overly competitive and unsatisfying.

What is your advice for a newbie pr gal trying to find her niche?

]]> By: Hayley http://www.marcomblog.com/2006/12/08/%e2%80%9cpublic-relations-the-effectiveness-of-influence%e2%80%9d-%e2%80%93-chapter-1-the-public-relations-profession-an-introduction/#comment-9419 Hayley Wed, 28 Feb 2007 06:15:57 +0000 http://www.marcomblog.com/2006/12/08/%e2%80%9cpublic-relations-the-effectiveness-of-influence%e2%80%9d-%e2%80%93-chapter-1-the-public-relations-profession-an-introduction/#comment-9419 Octavio, Your post on this excerpt is what I have been looking for all day - pretty strange. :) Constantly I am nagged on for my major - public relations. So many people do not even understand public relations; much less know the course work or what pr professionals do. I understand and have the biggest passion for public relations, but have had a hard time validating myself and pr to others. PR is much more than successfully communicating and relating concepts to the public, it is the backbone of communication for any organization, corporation, industry, or government. I strongly agree that pr practitioners are commonly associated with journalists, communication majors and advertising/marketing pros. Many of our tactics and goals are common, but we work for and achieve completely different things. PR professionals communicate with audiences through many specific means, such as: press releases, media kits, broadcast news releases, video news releases, word-of-mouth, campaigns, advertising, research, websites, social media, and on and on. All of these tactics require different skills that mix together and form the strong list of abilities that pr practitioners possess. Not only do we need to successfully communicate to audiences, we have to perform research to find the target audience and develop the proper steps to reach the audience, be able to write, be creative and design the materials needed to successfully reach audience. I agree that no matter the organization, they can get the most out of pr. Thanks for sharing this information. Finally some honor and praise for the pr practitioners!! Octavio,
Your post on this excerpt is what I have been looking for all day - pretty strange. :) Constantly I am nagged on for my major - public relations. So many people do not even understand public relations; much less know the course work or what pr professionals do. I understand and have the biggest passion for public relations, but have had a hard time validating myself and pr to others. PR is much more than successfully communicating and relating concepts to the public, it is the backbone of communication for any organization, corporation, industry, or government. I strongly agree that pr practitioners are commonly associated with journalists, communication majors and advertising/marketing pros. Many of our tactics and goals are common, but we work for and achieve completely different things.

PR professionals communicate with audiences through many specific means, such as: press releases, media kits, broadcast news releases, video news releases, word-of-mouth, campaigns, advertising, research, websites, social media, and on and on. All of these tactics require different skills that mix together and form the strong list of abilities that pr practitioners possess. Not only do we need to successfully communicate to audiences, we have to perform research to find the target audience and develop the proper steps to reach the audience, be able to write, be creative and design the materials needed to successfully reach audience.

I agree that no matter the organization, they can get the most out of pr. Thanks for sharing this information. Finally some honor and praise for the pr practitioners!!

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