April 2007

Recent Articles

• Advice to Graduates: Network!

  4/24/2008 in Job Placement

  This morning I had an email from a discouraged university graduate who is having trouble landing her first job. She knows herself well enough to aim for an in-house position with a corporation’s public relations … Share This: email to others, bookmark to del.icio.us, etc.

• Do bloggers matter?

  3/3/2008 in Marketing

  Hi, spring semester students. I’ve enjoyed seeing you all on Twitter and look forward to hearing more from you as the semester moves along. If you don’t already know it by now, I will tell … Share This: email to others, bookmark to del.icio.us, etc.

• Guanxi 1.1 - Reply to Tyra

  1/27/2008 in CRM, Marketing

  What are the aspects of relationships that can be measured? Positives and negatives? Good days versus the bad days? How can positives … Share This: email to others, bookmark to del.icio.us, etc.

• “Public Relations: The effectiveness of Influence” – Chapter 2: Public Relations: a growing industry

  12/9/2007 in Communication, Contributors, books

  Public Relations is a growing industry, and this is made evident in, among other things, the growing number of students taking university and masters-level courses in the subject at colleges and business schools around … Share This: email to others, bookmark to del.icio.us, etc.

• Employees are likely to make mistakes using a variety of communications media - Blogging is just one of many conduits that increase business risks.

  11/27/2007 in Marketing Communications

  I recently wrote about this subject over at BlogRisk.com but I wanted to get a deeper perspective from the folks at MarCom Blog - specifically students of public relations and marketing/communications. There’s no debate - business blogs … Share This: email to others, bookmark to del.icio.us, etc.