March 2008

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Do bloggers matter?

3/3/2008 in Marketing by SusanGetgood

Hi, spring semester students. I’ve enjoyed seeing you all on Twitter and look forward to hearing more from you as the semester moves along. If you don’t already know it by now, I will tell you, you have a most awesome professor in Robert French.

I’m posting today about a survey being done by the Society of New Communications Research with corporate partner Nuance about customer service. Among other things, we are trying to understand the degree to which bloggers think their opinions matter.

I know many of you are new to the blogosphere, and that’s exactly why we’d like your input on this survey. Please take a moment to check it out and provide your feedback.

Interested in more about customer service and marketing? Check out these posts on my blog and follow the many links to marketing and PR blogs within. You’ll probably learn more than you ever wanted to

Tags: customer service, SNCR, Society for New Communications Research

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MarcomBlog is a collaborative effort between sixteen terrific public relations and marketing professionals and students in Auburn University’s Department of Communication and Journalism.

Our purpose: To actively involve students in conversations with practitioners from around the world. Blogs offer a unique opportunity for students to converse with professionals they never would have met before. Why not harness the power of CMS to bring people together. Think of this as part mentoring exercise by our contributors and part incubator for future PR/Marcom professionals.

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4/24/2008 in Job Placement

This morning I had an email from a discouraged university graduate who is having trouble landing her first job. She knows herself well enough to aim for an in-house position with a corporation’s public relations … Share This: email to others, bookmark to del.icio.us, etc.
Do bloggers matter?

3/3/2008 in Marketing

Hi, spring semester students. I’ve enjoyed seeing you all on Twitter and look forward to hearing more from you as the semester moves along. If you don’t already know it by now, I will tell … Share This: email to others, bookmark to del.icio.us, etc.
Guanxi 1.1 - Reply to Tyra

1/27/2008 in CRM, Marketing

What are the aspects of relationships that can be measured? Positives and negatives? Good days versus the bad days? How can positives … Share This: email to others, bookmark to del.icio.us, etc.
“Public Relations: The effectiveness of Influence” – Chapter 2: Public Relations: a growing industry

12/9/2007 in Communication, Contributors, books

Public Relations is a growing industry, and this is made evident in, among other things, the growing number of students taking university and masters-level courses in the subject at colleges and business schools around … Share This: email to others, bookmark to del.icio.us, etc.
Employees are likely to make mistakes using a variety of communications media - Blogging is just one of many conduits that increase business risks.

11/27/2007 in Marketing Communications

I recently wrote about this subject over at BlogRisk.com but I wanted to get a deeper perspective from the folks at MarCom Blog - specifically students of public relations and marketing/communications. There’s no debate - business blogs … Share This: email to others, bookmark to del.icio.us, etc.

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