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What are the aspects of relationships that can be measured? Positives and negatives? Good days versus the bad days? How can positives and negatives be measured?
How can a relationship be successful? What makes a relationship successful? Why people allow relationship to fail if relationship is key to the success of everything? Read the rest of this entry »
Guanxi is always important in China, but isn’t relationship also important in the rest of the world? There is no need to differentiate guanxi from relationship, because both words have more or less the same meaning. Differentiating for the sake of differentiating is not productive. People who try to differentiate the two do not truly understand guanxi, nor relationship.
Guanxi/relationship is the critical success factor for almost everything. Without it, it is impossible to proceed to the next step. Without the next step, the relationship ends. However, not all relationship counts. Negative relationship can be very costly.
This is all so obvious.
In order to manage relationship, it has to be measurable, because “what gets measured gets managed.” But, relationship is intangible, how can it be measured? Is there a way to measure or quantify relationship?
What do you think? Post a comment and we’ll discuss about this in 2.0.
MarcomBlog is a collaborative effort between sixteen terrific public relations and marketing professionals and students in Auburn University’s Department of Communication and Journalism.
Our purpose: To actively involve students in conversations with practitioners from around the world. Blogs offer a unique opportunity for students to converse with professionals they never would have met before. Why not harness the power of CMS to bring people together. Think of this as part mentoring exercise by our contributors and part incubator for future PR/Marcom professionals.
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What are the aspects of relationships that can be measured? Positives and negatives? Good days versus the bad days? How can positives … Share This: email to others, bookmark to del.icio.us, etc.
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