Daryl Choy is the founder of Touchpoint eXperience Management (TXM). His consultancy “helps firms make a difference at every touchpoint.” A touchpoint is “every point of interaction, internal and external, seen and unseen. Although touchpoint is countless, it can be grouped under three categories:
People (P), Information (I) and Deliverables (D).”
Daryl comes to us from Hong Kong, China. He has some very interesting ideas about the process of customer relationship management/marketing. We are grateful that he has volunteered to participate with us in Marcomblog.
Daryl has worked with companies of various sizes including both multinational corporations and small to medium enterprises. These industries represent a wide variety from fast moving consumer goods to tourism and information technology to advertising and logistics. His responsibilities ranged the gamut from sales and marketing to system development and human resources.
Daryl contributes to some well trafficked marketing sites like Customer Think (formerly CRMGuru) and Greater China CRM, the world’s only bilingual (English and Chinese) customer management portal, serving 100,000 members globally.
The following links will take you to some of Daryl’s recent contributions to those sites.
- Shared Thoughts on Hong Kong Media Scene
- Touchpoint Redefined
- Back to Touchpoint
- The Origin of Winning, Part I
- The Origin of Winning, Part II
- Dictionary of Downside Up Beta - Daryl’s blog
Many thanks to Daryl as we look forward to developing an understanding of marketing communications practice in Asia.
