Articles by SusanGetgood

Hi, spring semester students. I’ve enjoyed seeing you all on Twitter and look forward to hearing more from you as the semester moves along. If you don’t already know it by now, I will tell you, you have a most awesome professor in Robert French.

I’m posting today about a survey being done by the Society of New Communications Research with corporate partner Nuance about customer service. Among other things, we are trying to understand the degree to which bloggers think their opinions matter.

I know many of you are new to the blogosphere, and that’s exactly why we’d like your input on this survey. Please take a moment to check it out and provide your feedback.

Interested in more about customer service and marketing? Check out these posts on my blog and follow the many links to marketing and PR blogs within. You’ll probably learn more than you ever wanted to

Tags: customer service, SNCR, Society for New Communications Research

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Last Thursday, I attended the PRSA Northeast District Conference. I was on the PR for Web 2.0 panel with Aaron Urmacher from Text 100 and Chip Griffin of Custom Scoop in the afternoon, but decided to fly out the night before and attend the morning sessions.

I was glad I did, if for no other reason than the morning keynote by Dr. Joe Trahan, a former Army public affairs officer who now runs a media training shop. His presentation, "Joint Information Center Operations and Media Relations - Are You Ready for Alligators, Snakes, Crawfish and Network Cameramen?" was highly entertaining and informative.

I also gathered some intel that I thought would be particularly interesting to PR students. Tony D’Angelo, treasurer of national PRSA shared the following stats:

• PR is a high-growth profession, with more than 40,000 new jobs expected by 2014 (Bureau of Labor Statistics)
• PRSA now has 9,000 student members, and student chapters are growing faster than professional chapters

The theme of the conference was relevance — how does PR stay relevant, how can we be relevant with our stories. During the conference I noted something highly relevant for Auburn students and other schools that are devoting significant attention to social media in PR and marketing. And pretty good news for your ability to compete for those 40,000 jobs.

Beyond the small world of social media-oriented PR agencies and practitioners, where we all know and read each other…

Beyond the big agencies, with their islands in Second Life and me2Revolutions…

Out in the real world, at agencies and companies small medium and large, there is interest in blogging and social media. But not a lot of knowledge.

And that, my friends, is your opportunity.

Carpe diem.

Tags: PRSA Northeast

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