Articles by TaraSmith

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I’ve been hearing more and more about students and other job seekers using sites like theSpoke and LinkedIn to connect with potential employers. (In fact, I’ve heard Microsoft in particular likes to keep tabs on theSpoke. Guess that’s not surprising since Microsoft created it.)

Anyway, do any of you have experience with these sites? Would you recommend them? Are there others?

Most of you have probably heard of or seen Dove’s new ad campaign featuring “real womenâ€? (i.e. no size 0 models or airbrushing allowed). The campaign has received mixed reviews — many people praise it for its refreshing approach; others claim to be offended by the photos or concept.

In this AdAge piece, author Martha Barletta takes a look at the Dove campaign (and a similarly themed campaign by Nike) and offers up seven strategies for successful advertising to women.

While the title of the article makes me wince a little, it provides some interesting things to think about for anyone marketing to women…

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Some students participate at the Camp ASCCA Journal. They are learning about social media by creating videos and blogging.
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