Advertising

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Kate Moss, supermodel, mom, poster-child for the waif look is presumably giving PR folks across the fashion industry sleepless nights.

If you’re following the story, Moss was recently photographed dividing lines of cocaine in a dressing room, then enjoying a few of them herself. I don’t know for whose coin she was working, or even if she was on the job, but her clients — department store chain Hennes & Mauritz, and fashion houses Burberry’s, Chanel, Dior and Vanderbilt — have dropped her. She will no longer represent them, and that’s a big chunk of Moss’ £7 million salary gone. At 31, Moss is no “new face”, as they say, and, anyway, the heroin chic look is out.

Friend and fellow MarComBlog Contributor Neville Hobson suggests on his Nevon blog that this presents a PR dilemma for high profile companies: what do you do when your A-list celebrity star self-destructs in public?
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Most of you have probably heard of or seen Dove’s new ad campaign featuring “real womenâ€? (i.e. no size 0 models or airbrushing allowed). The campaign has received mixed reviews — many people praise it for its refreshing approach; others claim to be offended by the photos or concept.

In this AdAge piece, author Martha Barletta takes a look at the Dove campaign (and a similarly themed campaign by Nike) and offers up seven strategies for successful advertising to women.

While the title of the article makes me wince a little, it provides some interesting things to think about for anyone marketing to women…

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