You might recall my assertion that newspapers were coming back big-time, but without the paper (and ink). Here’s more proof…
Their thin flexible, newspaper size, totally portable Treeless Display, made with patent pending technology, receives the newspaper electronically and displays it with the same layout, headlines, columns, pictures, ads, text, and picture quality. Alternatively, for those who prefer, the Treeless Glasses display permits viewing the paper by using a pair of electronic “reading glasses.� With either display system, your newspaper appears identical to the printed pages. They capture the complete newspaper layout, just as it is sent to the printing presses, and transmit it to each subscriber electronically, using cell phone, satellite, internet or other modes.
I tried to find a web site on this company, but more important than this particular instance is the reality that this is about to become a reality. What will the printing and paper world look like in just five years if the cost of digital paper approximates the cost of cutting down trees?
I’m looking forward to the day when newsprint is on it’s last leg and forests need to be cut because we have too many trees.
