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“Unlike a blog about asbestos news, the Wordpress website has nothing to do with asbestos. ” — Waxy.org
Bingo.
That’s why we keep hammering it into our clients heads how important it is to simply write good, relevant content about specific subjects and stay on-message.
This fiasco is also great PR case study - how would you future PR experts handle this mess? 
In case folks haven’t seen it, brandchannel.com recently announced the 2004 Readers’ Choice Award winners. These annual awards are designed to recognize the brands that have the most impact on our lives each year. Impact can be either positive or negative, and the awards do not attempt to quantify the financial value of the brands.
Not surprising, Apple ranked as the brand with the most global impact. However, what’s intriguing is that Al Jazeera is listed as number five. Brandchannel.com elaborated on this ranking by saying, “Though suffering difficulties such as banned reporters, advertising boycotts, and charges of bias (arguably stemming from those who are themselves biased toward European and American interests), Al Jazeera is viewed as relatively independent within its region and is increasingly gaining mainstream credibility beyond its borders.”
Results are based on responses from 1,984 brandchannel.com readers from 75 countries, who voted online between November and December 2004.
The full list of global winners are:
1. Apple
2. Google
3. IKEA
4. Starbucks
5. Al Jazeera
6. Mini
7. Coca Cola
8. Virgin
9. ebay
10. Nokia
I’d encourage everyone to take a look at the full article, since it provides some additional rankings based on region, etc. I tried pretty hard to pick apart the reasoning behind the rankings but overall, I agree with them…EXCEPT, I wonder how Coca Cola made the list and not McDonald’s. Wasn’t 2004 a pretty notable year for Mickey D’s?
In any case, if you’re interested, CNN also ran a story on it, available here.
New PR - Crispy NewsMarcomBlog is a collaborative effort between sixteen terrific public relations and marketing professionals and students in Auburn University’s Department of Communication and Journalism.
Our purpose: To actively involve students in conversations with practitioners from around the world. Blogs offer a unique opportunity for students to converse with professionals they never would have met before. Why not harness the power of CMS to bring people together. Think of this as part mentoring exercise by our contributors and part incubator for future PR/Marcom professionals.
This morning I had an email from a discouraged university graduate who is having trouble landing her first job. She knows herself well enough to aim for an in-house position with a corporation’s public relations … Share This: email to others, bookmark to del.icio.us, etc.
Hi, spring semester students. I’ve enjoyed seeing you all on Twitter and look forward to hearing more from you as the semester moves along. If you don’t already know it by now, I will tell … Share This: email to others, bookmark to del.icio.us, etc.
What are the aspects of relationships that can be measured? Positives and negatives? Good days versus the bad days? How can positives … Share This: email to others, bookmark to del.icio.us, etc.
Public Relations is a growing industry, and this is made evident in, among other things, the growing number of students taking university and masters-level courses in the subject at colleges and business schools around … Share This: email to others, bookmark to del.icio.us, etc.
I recently wrote about this subject over at BlogRisk.com but I wanted to get a deeper perspective from the folks at MarCom Blog - specifically students of public relations and marketing/communications. There’s no debate - business blogs … Share This: email to others, bookmark to del.icio.us, etc.
