Communication

You are currently browsing the archive for the Communication category.

Walter Jennings is an American who migrated to Sydney, Australia.Walter Jennings photo We found Walter through James Farmer, our kind benefactor for PRblogs.org. Walter met James as he launched his own blog, WallyDownUndy.

Walter has more than 20 years’ experience in the communications industry. Most recently he served as managing director of Burson-Marsteller Australia. Now he is in private practice as a consultant.

In his own words:

I’m a public relations professional. A PR guy. I don’t like spin doctor because I don’t spin. I communicate.

I specialise in high profile corporate relations. I counsel senior leaders on complex issues when communicating to a broad range of people, from employees to families to investors to analysts to regulators.

A 1984 graduate of St. Lawrence University, Jennings “is a member of the Arthur W. Page Society, an organization for senior public relations and corporate communications executives, and he serves on the board of the Global Public Affairs Institute, as well as the boards of two charities.” (Source)

We welcome Walter to the group of contributors. Look for a post from him soon.

In case you don’t know, the contributors to Marcomblog sign on to mentor students out of their own kindness and generosity. They are volunteers. Each one will, time allowing, post once per month to the blog.

We have just begun our semester’s social media activity and look forward to another year of insights from our volunteer mentors from around the world.

Chapter 1 – The Public Relations profession: an introduction

1.1. Differences between Public Relations and advertising

1.2. Differences between Public Relations and journalism

1.3. What exactly do Public Relations professionals do?

1.4. Definition of Public Relations

1.5. Who can use Public Relations?

Chapter 1 Summary

Chapter 1 References

Synopsis

PR professionals are sometimes mistaken for journalists or advertising professionals, but each one engages in specific activities which makes them different.

Journalists and PR professionals have more in common. However, there must be a strictly professional relationship between the two and for ethical and credibility reasons, a marked separation between what each one does, so that they represent themselves positively in the current climate of public mistrust with regard to media.

PR professionals have many specific ways of helping organizations communicate sucessfully with all of their audiences.

One of the challenges of PR is to find a globally accepted definition so that the profession be understood completely in all sectors, identified as an executive-level post within organizations and recognized in communications as the proper way to directly reach diverse audiences.

Given the flexibility of PR, organizations of all shapes and sizes can get the most out of PR. However, it’s always advisable to use professionals to reach goals with greater efficacy.

Visit the book’s microsite.

« Older entries § Newer entries »

Blogkeeper

Associated Sites

MarcomWiki - Contributor Bios
Marcom Meme - Submit Sites and Articles - Rank Them
 
Some students participate at the Camp ASCCA Journal. They are learning about social media by creating videos and blogging.
Close
E-mail It