Marcom - Marketing Communications :: PR/Marcom Pros Mentoring Students
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What are the aspects of relationships that can be measured? Positives and negatives? Good days versus the bad days? How can positives and negatives be measured?
How can a relationship be successful? What makes a relationship successful? Why people allow relationship to fail if relationship is key to the success of everything? Read the rest of this entry »
Daryl Choy is the founder of Touchpoint eXperience Management (TXM). His consultancy “helps firms make a difference at every touchpoint.” A touchpoint is “every point of interaction, internal and external, seen and unseen. Although touchpoint is countless, it can be grouped under three categories:
People (P), Information (I) and Deliverables (D).”
Daryl comes to us from Hong Kong, China. He has some very interesting ideas about the process of customer relationship management/marketing. We are grateful that he has volunteered to participate with us in Marcomblog.
Daryl has worked with companies of various sizes including both multinational corporations and small to medium enterprises. These industries represent a wide variety from fast moving consumer goods to tourism and information technology to advertising and logistics. His responsibilities ranged the gamut from sales and marketing to system development and human resources.
Daryl contributes to some well trafficked marketing sites like Customer Think (formerly CRMGuru) and Greater China CRM, the world’s only bilingual (English and Chinese) customer management portal, serving 100,000 members globally.
The following links will take you to some of Daryl’s recent contributions to those sites.
Many thanks to Daryl as we look forward to developing an understanding of marketing communications practice in Asia.
MarcomBlog is a collaborative effort between sixteen terrific public relations and marketing professionals and students in Auburn University’s Department of Communication and Journalism.
Our purpose: To actively involve students in conversations with practitioners from around the world. Blogs offer a unique opportunity for students to converse with professionals they never would have met before. Why not harness the power of CMS to bring people together. Think of this as part mentoring exercise by our contributors and part incubator for future PR/Marcom professionals.
This morning I had an email from a discouraged university graduate who is having trouble landing her first job. She knows herself well enough to aim for an in-house position with a corporation’s public relations … Share This: email to others, bookmark to del.icio.us, etc.
Hi, spring semester students. I’ve enjoyed seeing you all on Twitter and look forward to hearing more from you as the semester moves along. If you don’t already know it by now, I will tell … Share This: email to others, bookmark to del.icio.us, etc.
What are the aspects of relationships that can be measured? Positives and negatives? Good days versus the bad days? How can positives … Share This: email to others, bookmark to del.icio.us, etc.
Public Relations is a growing industry, and this is made evident in, among other things, the growing number of students taking university and masters-level courses in the subject at colleges and business schools around … Share This: email to others, bookmark to del.icio.us, etc.
I recently wrote about this subject over at BlogRisk.com but I wanted to get a deeper perspective from the folks at MarCom Blog - specifically students of public relations and marketing/communications. There’s no debate - business blogs … Share This: email to others, bookmark to del.icio.us, etc.
