Marketing Communications

I recently wrote about this subject over at BlogRisk.com but I wanted to get a deeper perspective from the folks at MarCom Blog - specifically students of public relations and marketing/communications.

There’s no debate - business blogs are here and they’re going to proliferate but there are blogging risks that are unavoidable. As we all know, businesses seem to find ways to do the dumbest things with technology. Do we have a handle on the risks and how to mitigate those risks at a corporate PR and marcom level? I suspect not. I’d like to encourage a comment-brainstorm of risks that no one has yet anticipated.

The usual suspects are easy - legal actions from disclosing R&D work; SEC action from insider trading information; civil claims from slandering an individual. These are the predictable possibilities - I’m looking for the wild, unbelievably dumb, stupid, asinine, “what-were-you-thinking” faux pa’s that businesses will do with their corporate blogs. Feel free to cull actual stories from the web - the crazier and least probable, the better because those are the ones that will be overlooked when formulating a strategy for risk mitigation.

Go nuts…

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Guanxi is always important in China, but isn’t relationship also important in the rest of the world?  There is no need to differentiate guanxi from relationship, because both words have more or less the same meaning.  Differentiating for the sake of differentiating is not productive.  People who try to differentiate the two do not truly understand guanxi, nor relationship.

Guanxi/relationship is the critical success factor for almost everything.  Without it, it is impossible to proceed to the next step.  Without the next step, the relationship ends.  However, not all relationship counts.  Negative relationship can be very costly.

This is all so obvious.

In order to manage relationship, it has to be measurable, because “what gets measured gets managed.”  But, relationship is intangible, how can it be measured?  Is there a way to measure or quantify relationship?

What do you think?  Post a comment and we’ll discuss about this in 2.0.

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