Public Relations

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Michael DarraghWelcome a new member to the Marcomblog contributors roster - Michael Darragh of Ogilvy Public Relations Worldwide. Michael is located in Shanghai, China. So, we now have contributors from four continents - Asia, Europe, Australia and North America.

I became aware of Michael when he recently started a blog at PRblogs.org called Navigator.

Michael is a Digital Influence Strategist and that means we have someone that is quite familiar with social media in Asia, particularly China. To me, this is a terrific opportunity for the students to learn even more about social media in PR and marketing around the world. So, I thank Michael for joining us.

Michael Darragh has stared at computer screens since 1986, and worked in new media since 1996. He joined Ogilvy Public Relations Worldwide in 2006 as Digital Influence Strategist, China. Michael is based in Shanghai and has previously lived in Sydney, Guangzhou and Barcelona.

Michael is blogging in the same place the students blog, too. PRblogs.org.

Navigator is about the power of digital influence, with an emphasis on trends and activities in the Asia-Pacific. The blog is intended for professionals, students and anyone with an interest in digital communications.

Thank you, Michael, for coming onboard with Marcomblog. We look forward to your first post, perhaps about the state of social media in China and what types of projects you work on for Ogilvy.

Now, we just need practitioners from Africa, South America and Antarctica.  Well, perhaps we can at least get two out of three on that one.  The Antarctica practitioner, although we have interviewed one in class (I’m not kidding), may be hard to find.

Okay, okay, I’ll be the first to acknowledge that I’ve been somewhat absent on the posting front here (somewhat is an understatement), but believe me, I’ve been around in spirit.  Robert and team is/has/and will continue to blaze a trail in experiential learning, and I’d recommend you squeeze every bit of value out of these ‘participatory’ experiences you’re having.

That being said, I’m hoping to pick your brains here.  I’m speaking at the National PRSSA Conference next week on Tech PR, “Hi-Tech, High Opportunity. Public Relations in the High Technology Industry,” and I couldn’t think of a better group to poll for thoughts on what you’d be interested in hearing about.  Procrastination, yeah maybe, but then again I’m in Tech PR where things seem to happen in lightspeed anyways.:)

Here’s a rough (very rough) draft of what I’m thinking about covering:

  1. Intro to Tech PR (Discuss the evolution of the tech PR space and what it entails)
  2. Emphasize how ‘technology’ is impacting PR–PR 2.0 (Discuss the evolution, and implications, of new social media practices–blogs, podcasts, wikis, video, etc.–what it means to the next generation of PR pros (you), and what you should do) 
  3. Provide tips on what is required to be effective in Tech PR
  4. Q&A

Did you know that the technology sector is one of the fastest growing industries in our economy (that’s saying a lot after the dot-com bubble burst), that Tech PR is one of the fastest growing fields in PR, and that it boasts some of the highest paid salaries in PR?  I’m speaking fairly early in the morning, 9:45, but I think that will get some attention.  And of course I’m bullish on it because it’s what I do; but having spent some time in other areas of PR, I’m really energized by the challenge and dynamics of Tech PR. 

So sound off and let me know what you think and what you’d like to hear about Tech PR. 

  

 

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Some students participate at the Camp ASCCA Journal. They are learning about social media by creating videos and blogging.
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