Okay, okay, I’ll be the first to acknowledge that I’ve been somewhat absent on the posting front here (somewhat is an understatement), but believe me, I’ve been around in spirit. Robert and team is/has/and will continue to blaze a trail in experiential learning, and I’d recommend you squeeze every bit of value out of these ‘participatory’ experiences you’re having.
That being said, I’m hoping to pick your brains here. I’m speaking at the National PRSSA Conference next week on Tech PR, “Hi-Tech, High Opportunity. Public Relations in the High Technology Industry,” and I couldn’t think of a better group to poll for thoughts on what you’d be interested in hearing about. Procrastination, yeah maybe, but then again I’m in Tech PR where things seem to happen in lightspeed anyways.:)
Here’s a rough (very rough) draft of what I’m thinking about covering:
- Intro to Tech PR (Discuss the evolution of the tech PR space and what it entails)
- Emphasize how ‘technology’ is impacting PR–PR 2.0 (Discuss the evolution, and implications, of new social media practices–blogs, podcasts, wikis, video, etc.–what it means to the next generation of PR pros (you), and what you should do)
- Provide tips on what is required to be effective in Tech PR
- Q&A
Did you know that the technology sector is one of the fastest growing industries in our economy (that’s saying a lot after the dot-com bubble burst), that Tech PR is one of the fastest growing fields in PR, and that it boasts some of the highest paid salaries in PR? I’m speaking fairly early in the morning, 9:45, but I think that will get some attention. And of course I’m bullish on it because it’s what I do; but having spent some time in other areas of PR, I’m really energized by the challenge and dynamics of Tech PR.
So sound off and let me know what you think and what you’d like to hear about Tech PR.
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