Thought I’d jump into the fray here. We’re going to create marcom memes. A meme is something repeated from one mind to another, or from one site (blog) to another. Think longtail. Think WOM - word of mouth.
Let’s discuss new tools that we might incorporate into an online campaign for a client. Creating interest in a topic, or site, may be accomplished using a number of tactics. What I’d like for us to discuss here is the use of digg-style sites and applications. 3spots has assembled a list of “over 300 Digg like applications! (exactly 349 now) without counting the +200 Social Bookmarks! (del.icio.us, RawSugar, Netvouz…)” types of sites.
If you are not familiar with digg, here is their description of what the site accomplishes.
Digg is all about user powered content. Every article on digg is submitted and voted on by the digg community. Share, discover, bookmark, and promote the news that’s important to you!
An older such community is Slashdot. It was founded in 1997 and has become quite legendary. These sites - digg, slashdot, et.al - can literally make a site popular in a click of the mouse - or mice, as in thousands (or millions) of them. To have your site “dugg” or “slashdotted” can bring you wild exposure online. There are numerous true tales of stories being published on these sites and driving so much traffic to the site - the servers crash. People whose sites have been slashdotted or dugg, in this manner, are proud of it. They brag about it.
So, we are talking about a community organized around a topic of interest where discussions ensue and the stories are peer reviewed by the community’s members. Is this really that much different from you writing about someone and linking to them in your blogs or Facebook account? No, it is just done differently.
